Feile

Bars & Pubs · New York, NY

Business Summary

Feile is a gastropub located at 133 West 33rd Street, New York, NY, 10001 in the Manhattan area of New York City. Operating in the competitive NYC bar and nightlife scene, this establishment serves the local Manhattan community and visitors in the 10001 zip code area. With a digital presence score of 38/100, there is significant room for improvement in online visibility and digital marketing efforts.

Location & Competitors

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Foot Traffic
Moderate-High
Transit Access
Good - subway station within 0.5 miles

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Stout NYC
0m
18/100
Weak
Low
The Celtic Rail
0m
27/100
Weak
Medium
Bourbon & Branch
0.16km
61/100
Average
High
The Pennsy Bar
0.16km
82/100
Strong
High

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Market Analysis

Market SizeThe NYC bar and nightlife industry generates approximately $6.8 billion annually across 12,000+ licensed establishments.

Consumer Trends

Growing demand for craft cocktails and artisanal spiritsIncreasing popularity of non-alcoholic craft beveragesGrowth in private event bookings and corporate entertainment

SWOT Analysis

Strengths

Internal advantages

  • Experienced bartending staff with mixology expertise
  • Prime foot-traffic location near transit
  • Strong local brand recognition in the neighborhood
  • Established loyal customer base

Weaknesses

Areas for improvement

  • No dedicated website or outdated web presence
  • Seasonal revenue fluctuations
  • Limited seating capacity constrains peak revenue

Opportunities

External potential

  • Add brunch service to capture daytime weekend revenue
  • Launch a loyalty/rewards app to increase retention
  • Optimize Google Business Profile for local SEO
  • Leverage TikTok and Instagram Reels for viral marketing

Threats

External risks

  • Post-pandemic shifts in nightlife habits
  • Labor shortages and rising minimum wage requirements
  • Supply chain disruptions affecting alcohol costs

Strategic Recommendations

Quick Wins

Implement this week

Growth Strategies

1-3 months

Risks to Monitor

Ongoing vigilance

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

BarHopper - AI-Powered Bar Discovery App

A hyper-local app using AI to recommend bars based on mood, group size, and real-time crowd levels in NYC neighborhoods.

2

PourMetrics - Bar Analytics Dashboard

IoT-enabled tap monitoring and POS analytics platform that helps bar owners optimize inventory, pricing, and staffing in real-time.

Digital Score

38/ 100
Poor

Quick Stats

Competitors4
Est. RevenueN/A
Digital Score38/100

Contact Info

133 West 33rd Street, New York, NY, 10001, 10001

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