Feile
Bars & Pubs · New York, NY
Business Summary
Feile is a gastropub located at 133 West 33rd Street, New York, NY, 10001 in the Manhattan area of New York City. Operating in the competitive NYC bar and nightlife scene, this establishment serves the local Manhattan community and visitors in the 10001 zip code area. With a digital presence score of 38/100, there is significant room for improvement in online visibility and digital marketing efforts.
Location & Competitors
Competitive Landscape
| Business | Distance | Digital Score | Threat Level |
|---|---|---|---|
| Stout NYC | 0m | 18/100 Weak | Low |
| The Celtic Rail | 0m | 27/100 Weak | Medium |
| Bourbon & Branch | 0.16km | 61/100 Average | High |
| The Pennsy Bar | 0.16km | 82/100 Strong | High |
Competitive Summary
Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.
Financial Estimates
Market Analysis
Consumer Trends
SWOT Analysis
Strengths
Internal advantages
- •Experienced bartending staff with mixology expertise
- •Prime foot-traffic location near transit
- •Strong local brand recognition in the neighborhood
- •Established loyal customer base
Weaknesses
Areas for improvement
- •No dedicated website or outdated web presence
- •Seasonal revenue fluctuations
- •Limited seating capacity constrains peak revenue
Opportunities
External potential
- •Add brunch service to capture daytime weekend revenue
- •Launch a loyalty/rewards app to increase retention
- •Optimize Google Business Profile for local SEO
- •Leverage TikTok and Instagram Reels for viral marketing
Threats
External risks
- •Post-pandemic shifts in nightlife habits
- •Labor shortages and rising minimum wage requirements
- •Supply chain disruptions affecting alcohol costs
Strategic Recommendations
Quick Wins
Implement this week
Growth Strategies
1-3 months
Risks to Monitor
Ongoing vigilance
Startup Ideas
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Digital Score
Quick Stats
Contact Info
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