d.b.a.
Bars & Pubs · New York, NY
Business Summary
d.b.a. is a speakeasy located at 41 1st Avenue, New York, NY in the Manhattan area of New York City. Operating in the competitive NYC bar and nightlife scene, this establishment serves the local Manhattan community and visitors in the 10001 zip code area. With a digital presence score of 29/100, there is significant room for improvement in online visibility and digital marketing efforts.
Location & Competitors
Competitive Landscape
| Business | Distance | Digital Score | Threat Level |
|---|---|---|---|
| Lydia's | 0.16km | 29/100 Weak | Medium |
| La Linea | 0.16km | 48/100 Average | Medium |
| Superbueno | 0.16km | 49/100 Average | Medium |
| One and One | 0.16km | 72/100 Strong | High |
Competitive Summary
Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.
Financial Estimates
Market Analysis
Consumer Trends
SWOT Analysis
Strengths
Internal advantages
- •Live entertainment programming draws repeat visitors
- •Cozy, Instagram-worthy interior design
- •Late-night hours capture after-work and nightlife crowds
Weaknesses
Areas for improvement
- •High rent burden typical of NYC bar operations
- •High staff turnover common in hospitality sector
- •Dependence on walk-in traffic without reservation system
- •Limited online ordering and delivery options
Opportunities
External potential
- •Expand into craft cocktail delivery via platforms like Drizly
- •Launch a loyalty/rewards app to increase retention
- •Partner with local food trucks for pop-up events
Threats
External risks
- •Rising commercial rents in NYC neighborhoods
- •Changing consumer preferences toward health-conscious options
- •Labor shortages and rising minimum wage requirements
- •Increasing competition from new bar openings nearby
Strategic Recommendations
Quick Wins
Implement this week
Growth Strategies
1-3 months
Risks to Monitor
Ongoing vigilance
Startup Ideas
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Digital Score
Quick Stats
Contact Info
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