Darlings

Bars & Pubs · New York, NY

Business Summary

Darlings is a rooftop bar located at 242 Himrod Street, New York, NY, 11237 in the Manhattan area of New York City. Operating in the competitive NYC bar and nightlife scene, this establishment serves the local Manhattan community and visitors in the 11237 zip code area. With a digital presence score of 46/100, there is moderate room for improvement in online visibility and digital marketing efforts.

Location & Competitors

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Foot Traffic
Moderate-High
Transit Access
Excellent - multiple subway lines within 0.3 miles

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Lou's Athletic Club
0m
38/100
Weak
Medium
Bootleg Bar
0.32km
35/100
Weak
Medium
Carmelo's
0.32km
31/100
Weak
Medium
Boobie Trap
0.48km
50/100
Average
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Market Analysis

Market SizeThe NYC bar and nightlife industry generates approximately $6.8 billion annually across 12,000+ licensed establishments.

Consumer Trends

Growth in private event bookings and corporate entertainmentRise of experiential dining and drinking conceptsSocial media-driven venue discovery among 21-35 demographic

SWOT Analysis

Strengths

Internal advantages

  • Live entertainment programming draws repeat visitors
  • Cozy, Instagram-worthy interior design
  • Experienced bartending staff with mixology expertise

Weaknesses

Areas for improvement

  • Limited seating capacity constrains peak revenue
  • Seasonal revenue fluctuations
  • High staff turnover common in hospitality sector

Opportunities

External potential

  • Collaborate with local breweries for exclusive tap takeovers
  • Add brunch service to capture daytime weekend revenue
  • Leverage TikTok and Instagram Reels for viral marketing

Threats

External risks

  • Labor shortages and rising minimum wage requirements
  • Rising commercial rents in NYC neighborhoods
  • Changing consumer preferences toward health-conscious options
  • Regulatory changes in liquor licensing

Strategic Recommendations

Quick Wins

Implement this week

Growth Strategies

1-3 months

Risks to Monitor

Ongoing vigilance

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

PourMetrics - Bar Analytics Dashboard

IoT-enabled tap monitoring and POS analytics platform that helps bar owners optimize inventory, pricing, and staffing in real-time.

2

LocalTap - Hyperlocal Craft Beer Marketplace

B2B marketplace connecting NYC bars directly with regional craft breweries, cutting distributor margins and offering exclusive small-batch access.

Digital Score

46/ 100
Fair

Quick Stats

Competitors4
Est. RevenueN/A
Digital Score46/100

Contact Info

242 Himrod Street, New York, NY, 11237, 11237
Used by 200+ businesses

What Top Competitors Already Know

See exactly how Darlings stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

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