Craft & Carry
Bars & Pubs · New York, NY
Business Summary
Craft & Carry is a whiskey bar located at 466 Amsterdam Avenue, New York, NY, 10024 in the Manhattan area of New York City. Operating in the competitive NYC bar and nightlife scene, this establishment serves the local Manhattan community and visitors in the 10024 zip code area. With a digital presence score of 25/100, there is significant room for improvement in online visibility and digital marketing efforts.
Location & Competitors
Competitive Landscape
| Business | Distance | Digital Score | Threat Level |
|---|---|---|---|
| Scarlet Lounge | 0m | 69/100 Average | High |
| Florentin | 0m | 65/100 Average | High |
| The Dead Poet | 0m | 50/100 Average | Medium |
| George Keeley | 0.16km | 82/100 Strong | High |
Competitive Summary
Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.
Financial Estimates
Market Analysis
Consumer Trends
SWOT Analysis
Strengths
Internal advantages
- •Prime foot-traffic location near transit
- •Unique cocktail menu with seasonal rotations
- •Experienced bartending staff with mixology expertise
Weaknesses
Areas for improvement
- •Thin profit margins on food menu items
- •Noise complaints from residential neighbors
- •Seasonal revenue fluctuations
Opportunities
External potential
- •Develop branded merchandise for additional revenue
- •Leverage TikTok and Instagram Reels for viral marketing
- •Expand into craft cocktail delivery via platforms like Drizly
- •Host private events and corporate happy hours
Threats
External risks
- •Noise and capacity regulations from community boards
- •Changing consumer preferences toward health-conscious options
- •Post-pandemic shifts in nightlife habits
- •Labor shortages and rising minimum wage requirements
Strategic Recommendations
Quick Wins
Implement this week
Growth Strategies
1-3 months
Risks to Monitor
Ongoing vigilance
Startup Ideas
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Digital Score
Quick Stats
Contact Info
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