Craft & Carry

Bars & Pubs · New York, NY

Business Summary

Craft & Carry is a whiskey bar located at 466 Amsterdam Avenue, New York, NY, 10024 in the Manhattan area of New York City. Operating in the competitive NYC bar and nightlife scene, this establishment serves the local Manhattan community and visitors in the 10024 zip code area. With a digital presence score of 25/100, there is significant room for improvement in online visibility and digital marketing efforts.

Location & Competitors

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Foot Traffic
Moderate-High
Transit Access
Moderate - bus routes nearby, subway within 0.7 miles

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Scarlet Lounge
0m
69/100
Average
High
Florentin
0m
65/100
Average
High
The Dead Poet
0m
50/100
Average
Medium
George Keeley
0.16km
82/100
Strong
High

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Market Analysis

Market SizeThe NYC bar and nightlife industry generates approximately $6.8 billion annually across 12,000+ licensed establishments.

Consumer Trends

Rise of experiential dining and drinking conceptsSocial media-driven venue discovery among 21-35 demographicGrowing demand for craft cocktails and artisanal spirits

SWOT Analysis

Strengths

Internal advantages

  • Prime foot-traffic location near transit
  • Unique cocktail menu with seasonal rotations
  • Experienced bartending staff with mixology expertise

Weaknesses

Areas for improvement

  • Thin profit margins on food menu items
  • Noise complaints from residential neighbors
  • Seasonal revenue fluctuations

Opportunities

External potential

  • Develop branded merchandise for additional revenue
  • Leverage TikTok and Instagram Reels for viral marketing
  • Expand into craft cocktail delivery via platforms like Drizly
  • Host private events and corporate happy hours

Threats

External risks

  • Noise and capacity regulations from community boards
  • Changing consumer preferences toward health-conscious options
  • Post-pandemic shifts in nightlife habits
  • Labor shortages and rising minimum wage requirements

Strategic Recommendations

Quick Wins

Implement this week

Growth Strategies

1-3 months

Risks to Monitor

Ongoing vigilance

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

EventTap - Bar Event Management Platform

End-to-end platform for bars to create, promote, and manage events like trivia nights, live music, and happy hours with built-in ticketing.

2

PourMetrics - Bar Analytics Dashboard

IoT-enabled tap monitoring and POS analytics platform that helps bar owners optimize inventory, pricing, and staffing in real-time.

3

BarHopper - AI-Powered Bar Discovery App

A hyper-local app using AI to recommend bars based on mood, group size, and real-time crowd levels in NYC neighborhoods.

Digital Score

25/ 100
Poor

Quick Stats

Competitors4
Est. RevenueN/A
Digital Score25/100

Contact Info

466 Amsterdam Avenue, New York, NY, 10024, 10024
Most popular

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