Circa Brewing Co.
Bars & Pubs · New York, NY
Business Summary
Circa Brewing Co. is a gastropub located at 141 Lawrence Street, New York, NY, 11201 in the Manhattan area of New York City. Operating in the competitive NYC bar and nightlife scene, this establishment serves the local Manhattan community and visitors in the 11201 zip code area. With a digital presence score of 22/100, there is significant room for improvement in online visibility and digital marketing efforts.
Location & Competitors
Competitive Landscape
| Business | Distance | Digital Score | Threat Level |
|---|---|---|---|
| Rooftop Bar | 0.16km | 31/100 Weak | Medium |
| Brooklyn Brewhouse | 0.16km | 23/100 Weak | Low |
| Hana Lounge | 0.32km | 74/100 Strong | High |
| House of Wax | 0.32km | 65/100 Average | High |
Competitive Summary
Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.
Financial Estimates
Market Analysis
Consumer Trends
SWOT Analysis
Strengths
Internal advantages
- •Live entertainment programming draws repeat visitors
- •Established loyal customer base
- •Late-night hours capture after-work and nightlife crowds
- •Experienced bartending staff with mixology expertise
Weaknesses
Areas for improvement
- •High rent burden typical of NYC bar operations
- •High staff turnover common in hospitality sector
- •Limited online ordering and delivery options
Opportunities
External potential
- •Leverage TikTok and Instagram Reels for viral marketing
- •Expand into craft cocktail delivery via platforms like Drizly
- •Add brunch service to capture daytime weekend revenue
Threats
External risks
- •Supply chain disruptions affecting alcohol costs
- •Noise and capacity regulations from community boards
- •Regulatory changes in liquor licensing
Strategic Recommendations
Quick Wins
Implement this week
Growth Strategies
1-3 months
Risks to Monitor
Ongoing vigilance
Startup Ideas
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Digital Score
Quick Stats
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