Cassidy’s
Bars & Pubs · New York, NY
Business Summary
Cassidy’s is a speakeasy located at 65 West 55th Street, New York, NY, 10019 in the Manhattan area of New York City. Operating in the competitive NYC bar and nightlife scene, this establishment serves the local Manhattan community and visitors in the 10019 zip code area. With a digital presence score of 72/100, there is some room for improvement in online visibility and digital marketing efforts.
Location & Competitors
Competitive Landscape
| Business | Distance | Digital Score | Threat Level |
|---|---|---|---|
| Whiskey Trader | 0m | 54/100 Average | High |
| Randolph's Bar & Lounge | 0.16km | 57/100 Average | High |
| The Bar at Baccarat Hotel | 0.16km | 64/100 Average | High |
| Life Rooftop Central Park | 0.16km | 66/100 Average | High |
Competitive Summary
Showing 4 of 4 competitors within 5km.
Financial Estimates
Market Analysis
Consumer Trends
SWOT Analysis
Strengths
Internal advantages
- •Cozy, Instagram-worthy interior design
- •Live entertainment programming draws repeat visitors
- •Late-night hours capture after-work and nightlife crowds
Weaknesses
Areas for improvement
- •High rent burden typical of NYC bar operations
- •Noise complaints from residential neighbors
- •No dedicated website or outdated web presence
- •Minimal email marketing or CRM strategy
Opportunities
External potential
- •Develop branded merchandise for additional revenue
- •Host private events and corporate happy hours
- •Launch a loyalty/rewards app to increase retention
- •Introduce trivia nights and themed events for slow weekdays
Threats
External risks
- •Increasing competition from new bar openings nearby
- •Competition from at-home entertaining and delivery apps
- •Noise and capacity regulations from community boards
Strategic Recommendations
Quick Wins
Implement this week
Growth Strategies
1-3 months
Risks to Monitor
Ongoing vigilance
Startup Ideas
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End-to-end platform for bars to create, promote, and manage events like trivia nights, live music, and happy hours with built-in ticketing.
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Digital Score
Quick Stats
Contact Info
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