Cassidy’s

Bars & Pubs · New York, NY

Business Summary

Cassidy’s is a speakeasy located at 65 West 55th Street, New York, NY, 10019 in the Manhattan area of New York City. Operating in the competitive NYC bar and nightlife scene, this establishment serves the local Manhattan community and visitors in the 10019 zip code area. With a digital presence score of 72/100, there is some room for improvement in online visibility and digital marketing efforts.

Location & Competitors

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Foot Traffic
Moderate
Transit Access
Excellent - multiple subway lines within 0.3 miles

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Whiskey Trader
0m
54/100
Average
High
Randolph's Bar & Lounge
0.16km
57/100
Average
High
The Bar at Baccarat Hotel
0.16km
64/100
Average
High
Life Rooftop Central Park
0.16km
66/100
Average
High

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Market Analysis

Market SizeThe NYC bar and nightlife industry generates approximately $6.8 billion annually across 12,000+ licensed establishments.

Consumer Trends

Growth in private event bookings and corporate entertainmentPost-pandemic preference for outdoor and well-ventilated spacesRise of experiential dining and drinking concepts

SWOT Analysis

Strengths

Internal advantages

  • Cozy, Instagram-worthy interior design
  • Live entertainment programming draws repeat visitors
  • Late-night hours capture after-work and nightlife crowds

Weaknesses

Areas for improvement

  • High rent burden typical of NYC bar operations
  • Noise complaints from residential neighbors
  • No dedicated website or outdated web presence
  • Minimal email marketing or CRM strategy

Opportunities

External potential

  • Develop branded merchandise for additional revenue
  • Host private events and corporate happy hours
  • Launch a loyalty/rewards app to increase retention
  • Introduce trivia nights and themed events for slow weekdays

Threats

External risks

  • Increasing competition from new bar openings nearby
  • Competition from at-home entertaining and delivery apps
  • Noise and capacity regulations from community boards

Strategic Recommendations

Quick Wins

Implement this week

Growth Strategies

1-3 months

Risks to Monitor

Ongoing vigilance

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

SipSafe - Drink Safety Verification

Smart coaster/straw technology that detects drink tampering, addressing safety concerns in NYC nightlife venues.

2

EventTap - Bar Event Management Platform

End-to-end platform for bars to create, promote, and manage events like trivia nights, live music, and happy hours with built-in ticketing.

Digital Score

72/ 100
Good

Quick Stats

Competitors4
Est. RevenueN/A
Digital Score72/100

Contact Info

65 West 55th Street, New York, NY, 10019, 10019
Most popular

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