Apt 512

Bars & Pubs · New York, NY

Business Summary

Apt 512 is a casual craft beer bar located in 15 Wilson Avenue, New York, NY. Known for late-night menu and happy hour specials, it serves the local community and visitors alike.

Location & Competitors

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Neighborhood
Residential neighborhood
Foot Traffic
Moderate-High
Parking
Metered street parking
Transit Access
Excellent - multiple subway lines within walking distance
Nearby Landmarks
office buildingsuniversity campusparkentertainment venue

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
The Little Whiskey
0m
73/100
Strong
High
The Narrows
0.16km
44/100
Weak
Medium
No Bull NYC
0.16km
67/100
Average
High
Gold Sounds Bar
0.16km
67/100
Average
High

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Financial Overview

Estimated Value$500K-$1M
Industry Margin12-18%
Entry Cost$150K-$350K

Market Analysis

Market Size$2.8B NYC drinking establishments market
TrendStable - consistent demand for neighborhood bars
SeasonalityPeak: summer (outdoor), winter holidays; Slow: January-February

Consumer Trends

Experience-driven spendingNon-alcoholic cocktail growthSocial media-worthy venues

SWOT Analysis

Strengths

Internal advantages

  • Late-night operating hours
  • Strong repeat customer base
  • Prime NYC location

Weaknesses

Areas for improvement

  • Staff turnover challenges
  • Limited seating capacity
  • Rising ingredient costs

Opportunities

External potential

  • Loyalty program implementation
  • Launch cocktail classes or tasting events
  • Partnerships with local restaurants

Threats

External risks

  • Changing liquor regulations
  • Supply chain disruptions
  • Noise complaints from residential neighbors

Strategic Recommendations

Quick Wins

Implement this week

Optimize Google Business Profile with photos and updated hours

Set up email list for event promotions

Growth Strategies

1-3 months

Develop signature cocktail line for retail

Create cocktail subscription boxes

Risks to Monitor

Ongoing vigilance

Prepare contingency for economic slowdowns

Diversify revenue streams beyond bar sales

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Bar Analytics Platform

Data-driven insights for bar owners covering inventory, pricing optimization, and customer patterns.

2

Pop-Up Bar Events

Themed temporary bar experiences in unique NYC venues, rotating monthly with different concepts.

3

Bar Crawl App

Curated bar crawl routes in NYC neighborhoods with exclusive deals and real-time wait times.

Digital Score

54/ 100
Fair

Quick Stats

Competitors4
Est. RevenueN/A
Market TrendStable - consistent demand for neighborhood bars
Digital Score54/100

Contact Info

15 Wilson Avenue, New York, NY
Used by 200+ businesses

What Top Competitors Already Know

See exactly how Apt 512 stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

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