59 Studio
Bars & Pubs · New York, NY
Business Summary
59 Studio is a craft cocktail bar located at 37-02 Astoria Boulevard, New York, NY, 11103 in the Manhattan area of New York City. Operating in the competitive NYC bar and nightlife scene, this establishment serves the local Manhattan community and visitors in the 11103 zip code area. With a digital presence score of 56/100, there is moderate room for improvement in online visibility and digital marketing efforts.
Location & Competitors
Competitive Landscape
| Business | Distance | Digital Score | Threat Level |
|---|---|---|---|
| Albatross Bar | 0.16km | 39/100 Weak | Medium |
| Eastern Nights | 0.16km | 64/100 Average | High |
| Sahara New York | 0.32km | 36/100 Weak | Medium |
| Sissy McGinty's | 0.32km | 30/100 Weak | Medium |
Competitive Summary
Showing 4 of 4 competitors within 5km.
Financial Estimates
Market Analysis
Consumer Trends
SWOT Analysis
Strengths
Internal advantages
- •Strong relationships with local craft breweries
- •Experienced bartending staff with mixology expertise
- •Established loyal customer base
Weaknesses
Areas for improvement
- •High rent burden typical of NYC bar operations
- •Seasonal revenue fluctuations
- •Limited seating capacity constrains peak revenue
Opportunities
External potential
- •Leverage TikTok and Instagram Reels for viral marketing
- •Develop branded merchandise for additional revenue
- •Partner with local food trucks for pop-up events
Threats
External risks
- •Regulatory changes in liquor licensing
- •Economic downturn reducing discretionary spending
- •Increasing competition from new bar openings nearby
- •Competition from at-home entertaining and delivery apps
Strategic Recommendations
Quick Wins
Implement this week
Growth Strategies
1-3 months
Risks to Monitor
Ongoing vigilance
Startup Ideas
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VibeCheck - Real-Time Bar Atmosphere Ratings
Crowdsourced app showing real-time noise level, crowd density, wait times, and vibe ratings for bars across New York City.
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Digital Score
Quick Stats
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