2nd Floor on Clinton

Bars & Pubs · New York, NY

Business Summary

2nd Floor on Clinton is a tiki bar located at 67 Clinton Street, New York, NY in the Manhattan area of New York City. Operating in the competitive NYC bar and nightlife scene, this establishment serves the local Manhattan community and visitors in the 10001 zip code area. With a digital presence score of 48/100, there is moderate room for improvement in online visibility and digital marketing efforts.

Location & Competitors

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Foot Traffic
Moderate
Transit Access
Excellent - multiple subway lines within 0.3 miles

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
The Burgary
0m
27/100
Weak
Medium
Black Crescent
0m
61/100
Average
High
Lullaby
0m
40/100
Weak
Medium
Donnybrook
0.16km
61/100
Average
High

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Market Analysis

Market SizeThe NYC bar and nightlife industry generates approximately $6.8 billion annually across 12,000+ licensed establishments.

Consumer Trends

Post-pandemic preference for outdoor and well-ventilated spacesRise of experiential dining and drinking conceptsIncreasing popularity of non-alcoholic craft beverages

SWOT Analysis

Strengths

Internal advantages

  • Late-night hours capture after-work and nightlife crowds
  • Live entertainment programming draws repeat visitors
  • Strong local brand recognition in the neighborhood
  • Established loyal customer base

Weaknesses

Areas for improvement

  • Minimal email marketing or CRM strategy
  • Seasonal revenue fluctuations
  • Noise complaints from residential neighbors

Opportunities

External potential

  • Develop branded merchandise for additional revenue
  • Collaborate with local breweries for exclusive tap takeovers
  • Add brunch service to capture daytime weekend revenue
  • Introduce trivia nights and themed events for slow weekdays

Threats

External risks

  • Rising commercial rents in NYC neighborhoods
  • Changing consumer preferences toward health-conscious options
  • Post-pandemic shifts in nightlife habits
  • Economic downturn reducing discretionary spending

Strategic Recommendations

Quick Wins

Implement this week

Growth Strategies

1-3 months

Risks to Monitor

Ongoing vigilance

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

MixMaster AI - Automated Cocktail Creation

AI system that generates custom cocktail recipes based on available inventory, trending flavors, and customer taste profiles.

2

LocalTap - Hyperlocal Craft Beer Marketplace

B2B marketplace connecting NYC bars directly with regional craft breweries, cutting distributor margins and offering exclusive small-batch access.

Digital Score

48/ 100
Fair

Quick Stats

Competitors4
Est. RevenueN/A
Digital Score48/100

Contact Info

67 Clinton Street, New York, NY
Used by 200+ businesses

What Top Competitors Already Know

See exactly how 2nd Floor on Clinton stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

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