230 Fifth
Bars & Pubs · New York, NY
Business Summary
230 Fifth is a speakeasy located at 230 5th Avenue, New York, NY, 10001 in the Manhattan area of New York City. Operating in the competitive NYC bar and nightlife scene, this establishment serves the local Manhattan community and visitors in the 10001 zip code area. With a digital presence score of 63/100, there is some room for improvement in online visibility and digital marketing efforts.
Location & Competitors
Competitive Landscape
| Business | Distance | Digital Score | Threat Level |
|---|---|---|---|
| Vin Sur Vingt | 0m | 35/100 Weak | Medium |
| 230 Fifth Rooftop | 0m | 41/100 Weak | Medium |
| NoMad Bar | 0.16km | 42/100 Weak | Medium |
| Toshi's Penthouse | 0.16km | 55/100 Average | High |
Competitive Summary
Showing 4 of 4 competitors within 5km.
Financial Estimates
Market Analysis
Consumer Trends
SWOT Analysis
Strengths
Internal advantages
- •Live entertainment programming draws repeat visitors
- •Prime foot-traffic location near transit
- •Unique cocktail menu with seasonal rotations
Weaknesses
Areas for improvement
- •Seasonal revenue fluctuations
- •No dedicated website or outdated web presence
- •High rent burden typical of NYC bar operations
Opportunities
External potential
- •Add brunch service to capture daytime weekend revenue
- •Leverage TikTok and Instagram Reels for viral marketing
- •Introduce trivia nights and themed events for slow weekdays
- •Develop branded merchandise for additional revenue
Threats
External risks
- •Changing consumer preferences toward health-conscious options
- •Competition from at-home entertaining and delivery apps
- •Rising commercial rents in NYC neighborhoods
- •Regulatory changes in liquor licensing
Strategic Recommendations
Quick Wins
Implement this week
Growth Strategies
1-3 months
Risks to Monitor
Ongoing vigilance
Startup Ideas
AI-generated business opportunities inspired by this analysis
BarHopper - AI-Powered Bar Discovery App
A hyper-local app using AI to recommend bars based on mood, group size, and real-time crowd levels in NYC neighborhoods.
EventTap - Bar Event Management Platform
End-to-end platform for bars to create, promote, and manage events like trivia nights, live music, and happy hours with built-in ticketing.
Similar Bars & Pubs
Explore reports for similar businesses nearby
Wolfe Tone's
37E East 29th Street, New York, NY, 10016
Orient Express
325 West 11th Street, New York, NY
Jackdaw
213 2nd Avenue, New York, NY, 10003
Madeline’s Martini
171 Avenue C, New York, NY, 10009
Little Branch
22 7th Avenue South, New York, NY
Twins
421 9th Avenue, New York, NY, 10001
Digital Score
Quick Stats
Contact Info
Unlock Full Analysis
Only 12% of businesses in this area have a growth strategy. Get a 20+ page deep-dive for 230 Fifth — financials, competitors, and a step-by-step action plan.
Coming soon • Instant delivery in 5 minutes • Money-back guarantee