The Locust

Restaurants · Miami, FL

Business Summary

The Locust at 918 Ocean Drive in South Beach is a restaurant/bar on Miami's iconic beachfront strip. Situated in the Art Deco district, it serves the tourist and nightlife crowd with food and cocktails in a prime oceanfront setting.

Location & Competitors

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Neighborhood
prime tourist/Ocean Drive
Foot Traffic
extremely high
Parking
limited
Transit Access
walkable
Nearby Landmarks
Art Deco buildingsLummus ParkSouth Beach nightlife

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Forever Yogurt
0m
35/100
Weak
Medium
Caffe Milano
0m
42/100
Weak
Medium
Ocean's Ten
0m
45/100
Average
Medium
Mega Pizza
0.16km
40/100
Weak
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Estimated Value$800K-$1.6M
Industry Margin14-20%
Entry Cost$500K+ lease

Market Analysis

Market Size$200M Ocean Drive dining
Trendbar-restaurant combos thrive in nightlife areas
Seasonalitypeak season Nov-Apr, nightlife year-round

Consumer Trends

craft cocktailsbar-restaurant hybridnightlife diningbeachfront atmosphere

SWOT Analysis

Strengths

Internal advantages

  • Ocean Drive location
  • nightlife adjacency
  • bar revenue margins
  • tourist traffic

Weaknesses

Areas for improvement

  • high rent
  • competition density
  • tourist market dependency

Opportunities

External potential

  • craft cocktail program
  • DJ and entertainment nights
  • private events

Threats

External risks

  • Ocean Drive saturation
  • rent inflation
  • regulatory changes

Strategic Recommendations

Quick Wins

Implement this week

craft cocktail social media

late-night specials

entertainment programming

Growth Strategies

1-3 months

premium cocktail bar positioning

private event hosting

VIP bottle service

Risks to Monitor

Ongoing vigilance

Ocean Drive operating costs

nightlife trend shifts

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Cocktail Experience Bar

Premium craft cocktail bar concept on Ocean Drive with mixology shows, custom drinks, and interactive cocktail-making experiences for tourists

2

Ocean Drive Nightlife Pass

All-access nightlife pass for Ocean Drive bars and restaurants with priority seating, drink deals, and VIP access across venues

Digital Score

42/ 100
Fair

Quick Stats

Competitors4
Est. Revenue$1000-2000K
Market Trendbar-restaurant combos thrive in nightlife areas
Digital Score42/100

Contact Info

918, Ocean Drive, Miami, FL, 33139, 33139

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