The Reyn

Restaurants · Los Angeles, CA

Business Summary

The Reyn is a restaurant located on North Lake Avenue in Pasadena, CA. Positioned in the northern stretch of Lake Avenue, it operates in a more residential setting with moderate competition, drawing from Pasadena's affluent and educated population.

Location & Competitors

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Foot Traffic
Moderate foot traffic in this northern section of Lake Avenue. The southern section near Colorado Boulevard sees higher activity. Local residents and nearby businesses provide consistent but not heavy traffic.
Transit Access
Good vehicle access along Lake Avenue with available street and lot parking. Near the 210 freeway. Metro Gold Line Lake station is approximately 1 mile south.

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Teri & Yaki
0.77km
33/100
Weak
Medium
Bobby's Place
0.93km
48/100
Average
Medium
Go China Restaurant
0.95km
30/100
Weak
Medium

Competitive Summary

Showing 3 of 3 competitors within 5km.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$400,000 - $700,000 annually
Price Range$14 - $26 per entree

Market Analysis

Market SizePasadena's restaurant market is robust, serving a population of 140,000+ with high disposable income. The Lake Avenue corridor hosts dozens of dining establishments.
Target DemographicsAffluent Pasadena residents (median household income over $80,000), Caltech and PCC students and faculty, Rose Bowl event attendees, and suburban families.

Opportunities

  • Position as a neighborhood destination restaurant; capitalize on Pasadena's foodie culture; target the Rose Bowl event crowd for pre/post-game dining.

SWOT Analysis

Strengths

Internal advantages

  • Located in affluent Pasadena with high-income customer base
  • Lower competition density compared to downtown Pasadena or Old Town
  • Pasadena's strong food culture supports diverse dining concepts
  • Proximity to Rose Bowl creates event-driven dining opportunities

Weaknesses

Areas for improvement

  • No Google reviews or rating data limits online visibility
  • Northern Lake Avenue location has less foot traffic than the southern corridor
  • Competitors are relatively distant, but so is walk-in customer density
  • Brand identity and cuisine type are not immediately clear from the name

Opportunities

External potential

  • Build a destination dining brand with unique ambiance and signature menu items
  • Develop partnerships with nearby Caltech and PCC for campus events and catering
  • Create a weekend brunch program to attract Pasadena's brunch-loving demographic
  • Leverage Rose Bowl game days and events for special menus and promotions

Threats

External risks

  • Old Town Pasadena and South Lake Avenue restaurants draw dining traffic south
  • Rising property values in Pasadena could increase lease costs
  • Affluent customers have high expectations and many dining alternatives
  • New restaurant openings in Pasadena create constant competitive pressure

Strategic Recommendations

Quick Wins

Implement this week

Growth Strategies

1-3 months

Risks to Monitor

Ongoing vigilance

Startup Ideas

AI-generated business opportunities inspired by this analysis

Digital Score

45/ 100
Fair

Quick Stats

Competitors3
Est. Revenue$400,000 - $700,000 annually
Digital Score45/100

Contact Info

635 North Lake Avenue, Pasadena, CA, 91101, 91101
Used by 200+ businesses

What Top Competitors Already Know

See exactly how The Reyn stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

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