SUR Restaurant & Lounge

Restaurants · Los Angeles, CA

Business Summary

SUR Restaurant & Lounge is a American/Multi-cuisine restaurant located in Little Tokyo, Los Angeles. Situated at 606 North Robertson Boulevard, it serves local residents, office workers, tourists. With a digital score of 56/100, there is significant opportunity to strengthen its online presence and capture more market share.

Location & Competitors

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Neighborhood
Little Tokyo - Mixed residential/commercial district
Foot Traffic
High
Parking
Dedicated parking lot
Transit Access
Well-connected by Metro and bus
Nearby Landmarks
LA FitnessCVSStarbucksThe Grove

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
King and Queen Cantina
0m
37/100
Weak
Medium
Drake's Hollywood
0m
14/100
Weak
Low
Cecconi's West Hollywood
0m
10/100
Weak
Low
Hedley's
0.16km
61/100
Average
High

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$300K-$600K/year
Price Range$$-$$$
Est. Employees10-20
Growth PotentialStrong with digital investment

Market Analysis

Market SizeLA County restaurant market: $25B+ annually; Little Tokyo area: $213M
Target Demographicslocal residents, office workers, tourists

Consumer Trends

Plant-based menu options trendingHealth-conscious dining growthTech-enabled ordering systems

Opportunities

  • Create Instagram-worthy plating
  • Optimize Google Business Profile
  • Add catering services

SWOT Analysis

Strengths

Internal advantages

  • Established local reputation
  • Strategic location in Little Tokyo
  • Unique American/Multi-cuisine offerings in Little Tokyo

Weaknesses

Areas for improvement

  • No or limited loyalty program
  • Limited online visibility compared to chain competitors
  • Digital score of 56 indicates room for online improvement

Opportunities

External potential

  • Social media marketing potential untapped
  • Growing LA food scene attracts new customers
  • Underserved American/Multi-cuisine niche in nearby areas

Threats

External risks

  • Economic downturn affecting dining-out budgets
  • Rising commercial rent in Los Angeles
  • Intense competition from chains and new openings

Strategic Recommendations

Quick Wins

Implement this week

Claim and optimize Google Business Profile with photos and updated hours

Encourage customer reviews with table cards or receipt prompts

Set up or improve social media presence (Instagram, TikTok)

Growth Strategies

1-3 months

Expand catering services targeting Little Tokyo offices and events

Launch a loyalty program to increase repeat visits

Collaborate with local food bloggers and influencers

Risks to Monitor

Ongoing vigilance

Rapid expansion without maintaining quality

Over-reliance on third-party delivery platforms cutting margins

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Little Tokyo American/Multi-cuisine Meal Kit Delivery

Curated meal kits featuring SUR Restaurant & Lounge-inspired American/Multi-cuisine recipes delivered to homes across LA, targeting busy professionals who love Little Tokyo dining.

2

AI-Powered Restaurant Review Aggregator for Little Tokyo

A platform that aggregates and analyzes reviews for Little Tokyo restaurants like SUR Restaurant & Lounge, providing actionable insights to both diners and restaurant owners.

Digital Score

56/ 100
Fair

Quick Stats

Competitors4
Est. Revenue$300K-$600K/year
Digital Score56/100

Contact Info

606 North Robertson Boulevard, West Hollywood, CA, 90069, 90069

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