Good Measure

Restaurants · Los Angeles, CA

Business Summary

Good Measure is a diverse American restaurant in the Venice area of Los Angeles, serving the local hipster millennials demographic. With a digital score of 85, the business has solid online visibility but could improve engagement through targeted social media and delivery platform optimization.

Location & Competitors

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Neighborhood
beach-bohemian
Foot Traffic
high
Parking
metered street parking
Transit Access
bus lines on Lincoln
Nearby Landmarks
Whole FoodsThe AmericanaThe Forum

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Hail Mary Pizza
0m
49/100
Average
Medium
Coral Reef Chinese Restaurant
0m
36/100
Weak
Medium
All'Acqua
0.16km
69/100
Average
High
Tacos Villa Corona
0.16km
53/100
Average
High

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$200K-$500K
Price Range$$
Est. Employees20-50
Growth Potentialhigh

Market Analysis

Market SizeLA restaurant market $22B annually, diverse American segment growing 12% YoY
Target Demographicshipster millennials, craft beer and coffee enthusiasts

Consumer Trends

brunch culture expansionexperiential dining with entertainmentQR code digital menus

Opportunities

  • Develop loyalty program for repeat customers
  • Expand diverse American delivery radius via DoorDash/UberEats

SWOT Analysis

Strengths

Internal advantages

  • Strong local reputation among hipster millennials
  • Established customer base with repeat visitors
  • Authentic diverse American cuisine in high-demand LA market

Weaknesses

Areas for improvement

  • No dedicated delivery optimization strategy
  • Limited parking in Venice area
  • Limited brand awareness outside immediate neighborhood

Opportunities

External potential

  • Food festival and pop-up participation
  • LA's growing food tourism market
  • Corporate catering for nearby entertainment studios

Threats

External risks

  • Changing consumer preferences and diet trends
  • Labor shortage in hospitality sector
  • Intense restaurant competition in LA market

Strategic Recommendations

Quick Wins

Implement this week

Set up Google Alerts for brand mentions

Create Instagram Reels showcasing signature dishes

Claim and optimize Google Business Profile with current photos and hours

Growth Strategies

1-3 months

Develop catering packages for corporate and entertainment events

Host diverse American cooking classes or tasting events

Create limited-time seasonal menus to drive urgency

Risks to Monitor

Ongoing vigilance

Neglecting in-restaurant experience for delivery focus

Over-expansion before solidifying core operations

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Diverse American Meal Kit Delivery for LA

A subscription service delivering pre-portioned diverse American meal kits to LA residents, leveraging Good Measure's recipes and brand. Target hipster millennials who want authentic diverse American at home.

2

Venice Food Hall Concept

A curated food hall in Venice featuring rotating chef residencies, including a permanent diverse American station. Capitalize on LA's food hall trend and Venice's foot traffic.

Digital Score

85/ 100
Excellent

Quick Stats

Competitors4
Est. Revenue$200K-$500K
Digital Score85/100

Contact Info

Los Angeles, CA
Most popular

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