Coast

Restaurants · Los Angeles, CA

Business Summary

Coast is a american/diverse restaurant located at 1 West Pico Boulevard, Santa Monica, CA, 90405, serving the Santa Monica community. With a digital presence score of 57/100, the business has significant opportunities to improve online visibility through local SEO optimization and social media strategy.

Location & Competitors

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Neighborhood
upscale coastal commercial
Foot Traffic
very high
Parking
structures available
Transit Access
good - Expo Line terminus
Nearby Landmarks
Santa Monica PlaceSanta Monica PierWhole Foods Santa Monica

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
1 Pico
0m
67/100
Average
High
Cha Cha Chicken
0.16km
66/100
Average
High
Sugar Palm
0.16km
35/100
Weak
Medium
Cobi's
0.32km
74/100
Strong
High

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$1304K-$3061K annually
Price Range$$
Est. Employees12
Growth Potentialhigh

Market Analysis

Market SizeLos Angeles restaurant market valued at $20B+, american/diverse segment growing 7% annually
Target Demographicslocal residents, foodies, tourists

Consumer Trends

health-conscious dining becoming mainstreamghost kitchen and virtual brand expansionplant-based and vegan menu options growing

Opportunities

  • launch branded merchandise and packaged products
  • open additional locations in underserved areas
  • expand catering services for corporate events

SWOT Analysis

Strengths

Internal advantages

  • established presence in Santa Monica area
  • competitive pricing
  • strong word-of-mouth reputation

Weaknesses

Areas for improvement

  • no dedicated mobile app
  • limited menu diversification
  • outdated website or no website

Opportunities

External potential

  • partnership with local food events
  • social media marketing potential
  • increasing tourism to Los Angeles

Threats

External risks

  • rising food and labor costs
  • intense restaurant competition in LA
  • changing consumer preferences

Strategic Recommendations

Quick Wins

Implement this week

claim and optimize Google Business Profile with updated photos and hours

implement a simple email collection for promotions

update or create a mobile-friendly website with online menu

Growth Strategies

1-3 months

develop a branded content strategy with weekly social media posts

partner with local food bloggers and influencers

create seasonal limited-time menu items for buzz

Risks to Monitor

Ongoing vigilance

over-expansion without sufficient demand analysis

rising rent costs in competitive LA neighborhoods

food delivery commission fees eroding margins

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Smart Menu Optimization Tool

An analytics platform that uses sales data and customer preferences to optimize menu pricing and item placement for restaurants like Coast.

2

American/Diverse Meal Kit Delivery

A subscription meal kit service featuring Coast's signature recipes with pre-portioned ingredients, targeting home cooks in the LA area who want authentic american/diverse flavors.

Digital Score

57/ 100
Fair

Quick Stats

Competitors4
Est. Revenue$1304K-$3061K annually
Digital Score57/100

Contact Info

1 West Pico Boulevard, Santa Monica, CA, 90405, 90405

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