Westin Pasadena

Hotels · Los Angeles, CA

Business Summary

Westin Pasadena is a well-known upscale hotel located on North Los Robles Avenue in the heart of Pasadena, near Old Town and the Pasadena Convention Center. The property benefits from strong Marriott brand recognition and a prime location, though it faces stiff competition from several nearby hotels including Hyatt Place and Hilton properties.

Location & Competitors

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Foot Traffic
High foot traffic due to proximity to Old Town Pasadena shopping district, the Pasadena Civic Auditorium, and the Convention Center which hosts regular events.
Transit Access
Excellent accessibility via the 210 and 110 freeways, with the Metro Gold Line (Del Mar station) within walking distance providing direct rail access to downtown LA.

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Hyatt Place Pasadena
0.45km
29/100
Weak
Medium
Hotel Dena
0.70km
61/100
Average
High
Hilton Pasadena
0.71km
54/100
Average
Medium

Competitive Summary

Showing 3 of 3 competitors within 5km.

Financial Estimates

Financial Overview

Est. Revenue$18,000,000
Price Range$189 - $399 per night

Market Analysis

Market SizeThe Pasadena hotel market generates approximately $250-350 million annually, driven by corporate travel, tourism, and events at the Rose Bowl and Convention Center.
Target DemographicsBusiness travelers attending conventions and corporate events, tourists visiting Old Town Pasadena and cultural attractions, wedding and event guests, Caltech and JPL visitors

Opportunities

  • Growing demand for bleisure travel packages, partnerships with local cultural institutions, capitalizing on major events like the Rose Bowl and Tournament of Roses

SWOT Analysis

Strengths

Internal advantages

  • Strong Marriott/Westin brand recognition and loyalty program integration
  • Prime central Pasadena location near Convention Center and Old Town
  • Full-service hotel with meeting spaces, restaurant, and fitness facilities
  • Metro Gold Line access provides convenient transit to downtown LA

Weaknesses

Areas for improvement

  • Higher operating costs associated with full-service hotel model
  • Dependent on convention and event-driven demand which can be seasonal
  • Price point may deter budget-conscious travelers in a competitive market
  • Limited differentiation from other upscale chain hotels in the area

Opportunities

External potential

  • Develop bleisure packages combining business stays with local cultural experiences
  • Partner with Caltech and JPL for corporate rate programs and visiting researcher accommodations
  • Capitalize on growing interest in Pasadena as a film and tech industry hub
  • Enhance digital marketing to capture direct bookings and reduce OTA commission costs

Threats

External risks

  • Increasing competition from boutique hotels like Hotel Dena targeting similar demographics
  • Airbnb and short-term rental growth in Pasadena residential areas
  • Economic downturns reducing corporate travel budgets and convention attendance
  • Rising labor costs in California impacting profit margins

Strategic Recommendations

Quick Wins

Implement this week

Growth Strategies

1-3 months

Risks to Monitor

Ongoing vigilance

Startup Ideas

AI-generated business opportunities inspired by this analysis

Digital Score

62/ 100
Good

Quick Stats

Competitors3
Est. Revenue$18,000,000
Digital Score62/100

Contact Info

191 North Los Robles Avenue, Los Angeles, CA
Most popular

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