The Tangerine

Hotels · Los Angeles, CA

Business Summary

The Tangerine is a boutique hotel on Riverside Drive in Burbank, positioned near major entertainment studios and the Burbank media district. The property offers a distinctive identity in a market dominated by chain hotels, competing primarily with Best Western Plus and Hotel Amarano nearby. Its location serves the entertainment industry and Burbank's growing tourism market.

Location & Competitors

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Foot Traffic
Moderate foot traffic along Riverside Drive, with higher activity during weekday business hours from nearby studio employees and production workers.
Transit Access
Good vehicle access via the 134 Freeway and Riverside Drive. Metro North Hollywood station is accessible, and Burbank's Bob Hope Airport is just minutes away by car.

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Best Western Plus Media Center Inn and Suites
70m
52/100
Average
High
Hotel Amarano Burbank-Hollywood
0.48km
64/100
Average
High

Competitive Summary

Showing 2 of 2 competitors within 5km.

Financial Estimates

Financial Overview

Est. Revenue$2,500,000
Price Range$130 - $220 per night

Market Analysis

Market SizeBurbank's hotel market generates approximately $150M annually, heavily driven by entertainment industry activity and Bob Hope Airport traffic.
Target DemographicsEntertainment industry professionals, production crews, studio visitors, Bob Hope Airport travelers, Griffith Park visitors, and families visiting LA theme parks.

Opportunities

  • Streaming production boom driving unprecedented studio activity, Burbank's emerging restaurant and craft beer scene, and growing interest in Griffith Park outdoor activities.

SWOT Analysis

Strengths

Internal advantages

  • Boutique identity differentiates from chain hotels dominating Burbank
  • Prime proximity to major entertainment studios drives consistent demand
  • Tangerine branding is memorable and Instagram-friendly
  • Riverside Drive location near Griffith Park and LA River bike path

Weaknesses

Areas for improvement

  • No Google ratings suggests digital marketing needs significant improvement
  • Small independent property lacks corporate marketing and distribution resources
  • Riverside Drive location slightly removed from Burbank's main commercial core
  • Limited meeting space may miss corporate event revenue

Opportunities

External potential

  • Target streaming production companies for crew accommodation contracts
  • Develop studio tour and entertainment industry experience packages
  • Capitalize on Burbank's growing food and craft beer scene for guest experiences
  • Partner with Griffith Park activities for outdoor recreation packages

Threats

External risks

  • New hotel development in Burbank's expanding media district
  • Entertainment industry strikes or slowdowns directly impacting demand
  • Best Western's adjacent location with stronger distribution competing for same guests
  • Rising Burbank property values increasing operational costs

Strategic Recommendations

Quick Wins

Implement this week

Growth Strategies

1-3 months

Risks to Monitor

Ongoing vigilance

Startup Ideas

AI-generated business opportunities inspired by this analysis

Digital Score

40/ 100
Fair

Quick Stats

Competitors2
Est. Revenue$2,500,000
Digital Score40/100

Contact Info

3901 Riverside Drive, Los Angeles, CA, 91505, 91505

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