Super 8
Hotels · Los Angeles, CA
Business Summary
Super 8 is a hotel located at 2863 East Colorado Boulevard, Pasadena, CA, 91107. Situated in a resort area area of the Los Angeles metro, near LAX Airport and Walk of Fame, it serves one of the largest hospitality markets in the United States. LA's hotel industry benefits from year-round tourism, a thriving entertainment sector, and major business travel demand across the region.
Location & Competitors
Competitive Landscape
| Business | Distance | Digital Score | Threat Level |
|---|---|---|---|
| The Standard Los Angeles, CA | 0.50km | 52/100 Average | Medium |
| Radisson Los Angeles, CA | 1.20km | 23/100 Weak | Low |
Courtyard by Marriott Los Angeles, CA | 1.20km | 57/100 Average | Medium |
Competitive Summary
Showing 3 of 3 competitors within 5km.
Financial Estimates
Revenue Range
Financial Overview
Market Analysis
Consumer Trends
SWOT Analysis
Strengths
Internal advantages
- •Established hotel presence in the competitive LA market
- •Located in resort area area attracting mixed travelers
- •Proximity to LAX Airport drives bookings and visibility
Weaknesses
Areas for improvement
- •Digital presence score of 26/100 limits online discovery
- •High operating and property costs typical of Los Angeles
- •Pressure from OTA commission structures
Opportunities
External potential
- •Direct booking strategy could improve margins significantly
- •Growing bleisure and digital nomad segments
- •Expanding tourism infrastructure in resort area areas
Threats
External risks
- •Airbnb and short-term rental competition
- •Rising labor and maintenance costs
- •Economic sensitivity of travel spending
Strategic Recommendations
Quick Wins
Implement this week
Add virtual room tours to website
Set up direct booking discounts on hotel website
Claim and update listings on Booking.com, Expedia, and TripAdvisor
Growth Strategies
1-3 months
Develop loyalty program with local attraction discounts
Launch event/meeting space for local businesses
Offer airport shuttle to capture LAX traveler demand
Risks to Monitor
Ongoing vigilance
OTA commission fees reducing margins
Airbnb/VRBO competition eroding occupancy
Rising property and labor costs in LA
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Digital Score
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Contact Info
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