Ramada Pasadena

Hotels · Los Angeles, CA

Business Summary

Ramada Pasadena occupies a strategic position on Colorado Boulevard, Pasadena's iconic main thoroughfare, benefiting from the Wyndham Hotels brand and proximity to major attractions. The property competes with both budget and mid-range options along the boulevard and could leverage Pasadena's strong tourism and event economy for growth.

Location & Competitors

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Foot Traffic
High traffic corridor with strong vehicle counts and pedestrian activity, especially during events like the Rose Parade and Rose Bowl games.
Transit Access
Excellent access via the 210 Freeway and I-110. Gold Line Metro light rail stations provide public transit connections to downtown LA. Street parking and hotel parking available.

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Travelodge
0.11km
46/100
Average
Medium
Hyland Inn
0.56km
22/100
Weak
Low
Saga Motor Hotel
1.00km
23/100
Weak
Low

Competitive Summary

Showing 3 of 3 competitors within 5km.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$2,000,000 - $3,500,000
Price Range$90-$160/night

Market Analysis

Market SizePasadena's hotel market is substantial at an estimated $200-300 million annually, driven by major events, business travel, Caltech visitors, and tourism.
Target DemographicsBusiness travelers visiting Caltech and JPL, event attendees (Rose Bowl, conventions), tourists exploring Pasadena's cultural attractions, and families visiting students at local universities.

Opportunities

  • Event-based pricing during Rose Bowl games and the Rose Parade could significantly boost revenue. Corporate partnerships with Caltech and JPL for visiting researcher accommodations.

SWOT Analysis

Strengths

Internal advantages

  • Wyndham's Ramada brand provides international recognition and robust booking channels
  • Premier location on Colorado Boulevard in prestigious Pasadena
  • Proximity to major attractions including Rose Bowl, Caltech, and Old Town
  • Wyndham Rewards loyalty program drives repeat business

Weaknesses

Areas for improvement

  • Ramada brand perception as mid-budget may limit premium pricing potential
  • Competing with both budget (Travelodge) and boutique (Saga) options on the same corridor
  • Franchise requirements may limit property-level marketing creativity
  • Aging infrastructure compared to newer boutique hotels in the area

Opportunities

External potential

  • Develop event packages for Rose Bowl games, concerts, and the Rose Parade
  • Create corporate rate programs targeting Caltech, JPL, and local tech companies
  • Leverage Pasadena's growing reputation as a culinary and cultural destination
  • Invest in meeting room facilities to capture small business event bookings

Threats

External risks

  • New boutique hotels opening in Pasadena targeting the same mid-range segment
  • Airbnb inventory in Pasadena's residential neighborhoods offering space at competitive rates
  • Economic sensitivity of the tourism and events sector to downturns
  • Rising California labor and compliance costs impacting profitability

Strategic Recommendations

Quick Wins

Implement this week

Growth Strategies

1-3 months

Risks to Monitor

Ongoing vigilance

Startup Ideas

AI-generated business opportunities inspired by this analysis

Digital Score

45/ 100
Fair

Quick Stats

Competitors3
Est. Revenue$2,000,000 - $3,500,000
Digital Score45/100

Contact Info

2156 East Colorado Boulevard, Pasadena, CA, 91107, 91107
Used by 200+ businesses

What Top Competitors Already Know

See exactly how Ramada Pasadena stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

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