The Post

Fitness · Los Angeles, CA

Business Summary

The Post is a fitness establishment located at 1100 North Fair Oaks Avenue, Pasadena, CA, 91103, serving the Los Angeles metropolitan area. The business operates in a downtown core setting with moderate foot traffic, positioning it well for local clientele. With a digital score of 26/100, there are opportunities to strengthen online presence and member engagement.

Location & Competitors

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Neighborhood
downtown core
Foot Traffic
moderate
Parking
dedicated lot
Transit Access
Metro rail station nearby
Nearby Landmarks
CVS PharmacyWhole FoodsRalphs

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Rose Bowl Aquatics Center
2.09km
50/100
Average
Medium
The Bar Method
2.25km
76/100
Strong
Medium
bellacurves
2.25km
37/100
Weak
Low
Pasadena Elite Fitness
2.25km
67/100
Average
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Estimated Value2876989
Industry Margin0.18
Entry Cost124000

Market Analysis

Market Size$35B US fitness industry
Trendstable
SeasonalityPeak Jan-Mar (New Year resolutions), secondary peak Sep-Oct

Consumer Trends

boutique fitness demand risinghybrid online-offline memberships growing

SWOT Analysis

Strengths

Internal advantages

  • strong local brand recognition
  • experienced trainers
  • prime LA location

Weaknesses

Areas for improvement

  • high trainer turnover
  • high rent in LA market
  • seasonal membership fluctuation

Opportunities

External potential

  • senior fitness niche
  • nutrition coaching add-on
  • recovery services expansion

Threats

External risks

  • rising commercial rent
  • economic downturn reducing discretionary spending
  • insurance and liability costs

Strategic Recommendations

Quick Wins

Implement this week

implement member check-in automation

launch referral rewards program

optimize Google Business Profile

Growth Strategies

1-3 months

create tiered membership plans

partner with local health food brands

Risks to Monitor

Ongoing vigilance

over-expansion without demand validation

key instructor dependency

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Fitness Equipment Marketplace

Local marketplace for buying/selling used commercial fitness equipment in LA

2

AI Personal Training App

AI-powered workout planning app that adapts to user progress and gym equipment availability

Digital Score

26/ 100
Poor

Quick Stats

Competitors4
Est. Revenue$568-1198K
Market Trendstable
Digital Score26/100

Contact Info

1100 North Fair Oaks Avenue, Pasadena, CA, 91103, 91103
Most popular

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