Stengel Field

Fitness · Los Angeles, CA

Business Summary

Stengel Field serves fitness enthusiasts from its 1601 Cañada Boulevard, Glendale, CA, 91208 location in the greater Los Angeles area. Operating in a commercial strip environment, the business competes in LA's saturated fitness market. Strategic digital improvements and service diversification could drive membership growth.

Location & Competitors

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Neighborhood
commercial strip
Foot Traffic
moderate
Parking
ample free parking
Transit Access
bike-friendly with nearby Metro
Nearby Landmarks
Trader Joe'sStarbucksTarget

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Sierra Nevada Gymnasium
0.32km
50/100
Average
Medium
Verdugo Gymnasium
0.48km
70/100
Strong
High
Glendale Sports Complex
2.41km
53/100
Average
Medium
total woman gym and spa
3.22km
38/100
Weak
Low

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Estimated Value2085647
Industry Margin0.21
Entry Cost363000

Market Analysis

Market Size$35B US fitness industry
Trendstable
SeasonalityPeak Jan-Mar (New Year resolutions), secondary peak Sep-Oct

Consumer Trends

hybrid online-offline memberships growingpersonal training premium increasing

SWOT Analysis

Strengths

Internal advantages

  • prime LA location
  • loyal member base
  • experienced trainers

Weaknesses

Areas for improvement

  • high trainer turnover
  • competition from budget gyms
  • high rent in LA market

Opportunities

External potential

  • nutrition coaching add-on
  • online class expansion
  • recovery services expansion

Threats

External risks

  • insurance and liability costs
  • post-pandemic behavioral shifts
  • economic downturn reducing discretionary spending

Strategic Recommendations

Quick Wins

Implement this week

start social media content calendar

optimize Google Business Profile

implement member check-in automation

Growth Strategies

1-3 months

develop branded fitness app

expand to corporate wellness contracts

Risks to Monitor

Ongoing vigilance

over-expansion without demand validation

lease renewal cost increases

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

AI Personal Training App

AI-powered workout planning app that adapts to user progress and gym equipment availability

2

Corporate Wellness Platform

B2B platform connecting LA fitness studios with corporate wellness programs

Digital Score

37/ 100
Poor

Quick Stats

Competitors4
Est. Revenue$415-980K
Market Trendstable
Digital Score37/100

Contact Info

1601 Cañada Boulevard, Glendale, CA, 91208, 91208
Used by 200+ businesses

What Top Competitors Already Know

See exactly how Stengel Field stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

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