The Auld Fella

Bars & Pubs · Los Angeles, CA

Business Summary

The Auld Fella is an Irish-themed pub located in the Culver City adjacent area of West Los Angeles. Positioned among a mix of neighborhood bars and lounges, it brings traditional Irish pub culture to a community with growing dining and nightlife options fueled by the Culver City renaissance.

Location & Competitors

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Foot Traffic
Moderate foot traffic with strong evening and weekend activity. The area benefits from Culver City's revitalized downtown and growing restaurant scene.
Transit Access
Accessible via the Metro Expo Line (Culver City station), Washington Boulevard, and the 405/10 Freeway interchange. Street parking and nearby lots available.

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Bar Bohemien
30m
52/100
Average
High
Seventy7 Lounge
80m
46/100
Average
Medium
Jameson's
0.21km
32/100
Weak
Medium

Competitive Summary

Showing 3 of 3 competitors within 5km.

Financial Estimates

Financial Overview

Est. Revenue$650,000
Price Range$$

Market Analysis

Market SizeThe Culver City / West LA bar market is approximately $80-120M annually, growing rapidly with the area's tech-driven economic expansion.
Target DemographicsTech workers aged 25-45 from nearby Amazon/Apple offices, entertainment industry professionals, local residents, and Irish expat community.

Opportunities

  • Capturing the growing tech worker happy hour market, live music and sports viewing events, Irish cultural celebrations, and brunch service.

SWOT Analysis

Strengths

Internal advantages

  • •Authentic Irish pub concept provides clear brand identity and differentiation
  • •Located in a rapidly growing neighborhood with expanding customer base
  • •Pub format encourages long visits and repeat customers
  • •Sports viewing and live music potential drives event-based traffic

Weaknesses

Areas for improvement

  • •No Google ratings data suggests limited online reputation management
  • •Imprecise address may hinder new customer navigation
  • •Competition from nearby Jameson's splits the Irish pub market
  • •Traditional pub format may not appeal to trend-seeking younger demographics

Opportunities

External potential

  • •Target tech workers from nearby Amazon/Apple campuses with corporate event packages
  • •Host live Irish music, pub quiz nights, and Premier League viewing events
  • •Develop St. Patrick's Day and Rugby/Football season as major revenue events
  • •Launch an Irish brunch menu to capture weekend daytime traffic

Threats

External risks

  • •Increasing rents in the rapidly gentrifying Culver City area
  • •New trendy bars opening may pull customers away from traditional pub format
  • •Economic slowdown in tech sector could reduce the area's affluent customer base
  • •Competition from nearby Jameson's for the same Irish pub niche

Strategic Recommendations

Quick Wins

Implement this week

Growth Strategies

1-3 months

Risks to Monitor

Ongoing vigilance

Startup Ideas

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Digital Score

42/ 100
Fair

Quick Stats

Competitors3
Est. Revenue$650,000
Digital Score42/100

Contact Info

Los Angeles, CA

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