Jack in the Box

Restaurants · Houston, TX

Business Summary

Jack in the Box at 12235 Jones Road serves a suburban Houston area with a population of 58,409 and median household income of $73,579, indicating a solid middle‑class customer base. The location benefits from nearby residential density and limited direct competition, but suffers from poor transit access and limited foot traffic.

Location & Competitors

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Neighborhood
suburban
Foot Traffic
medium
Parking
lot
Transit Access
poor
Nearby Landmarks
Jones Road retail corridorLocal elementary school within 1kmNeighborhood park

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Simply Splendid Donuts
0.78km
61/100
Average
High

Competitive Summary

Showing 1 of 1 competitors within 5km.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Estimated Value$250k – $400k (based on 0.5–1.0× annual revenue)
Industry Margin7%
Entry Cost$500k – $1.0M (franchise fee, build‑out, equipment)

Market Analysis

Market SizeApproximately $175 million annual restaurant spending potential in ZIP 77070 (based on 58,409 residents × ~$3,000 per capita annual food‑away‑from‑home spend)
Trendgrowing
SeasonalityDemand peaks in summer months and around major holidays (Thanksgiving, Christmas, New Year) due to increased travel and outdoor activity; slower periods occur in late winter.

Consumer Trends

Rising interest in food deliveryGrowing searches for 'best restaurants'Increasing dining‑out intent

SWOT Analysis

Strengths

Internal advantages

  • Strong national brand recognition and drive‑thru convenience
  • Location in a dense residential area with steady local demand

Weaknesses

Areas for improvement

  • Limited public transit access reduces walk‑in traffic
  • Relatively low foot traffic compared to urban cores

Opportunities

External potential

  • Expand online ordering and delivery partnerships to capture rising food‑delivery trend
  • Leverage proximity to schools for catering and after‑school meal programs

Threats

External risks

  • Rising labor and food costs could compress margins
  • Increasing consumer preference for healthier fast‑casual options

Strategic Recommendations

Quick Wins

Implement this week

Optimize Google My Business and enable online ordering via the website

Launch limited‑time value promotions targeting families in the 77070 ZIP

Growth Strategies

1-3 months

Develop a delivery‑only ghost kitchen menu for late‑night orders

Partner with the nearby elementary school for fundraising events and sponsored meals

Risks to Monitor

Ongoing vigilance

Monitor wage inflation impacts on operating expenses

Track shifts in consumer health trends that could reduce fast‑food demand

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Healthy Fast‑Casual Sub‑Brand

Introduce a grill‑focused, lower‑calorie menu line (salads, wraps, grilled chicken) under the Jack in the Box brand to attract health‑conscious diners.

2

Delivery‑Only Ghost Kitchen

Operate a separate kitchen fulfilling only delivery orders via third‑party apps, focusing on high‑margin items like breakfast bundles and family meals.

Digital Score

68/ 100
Good

Quick Stats

Competitors1
Est. Revenue$40-70K
Market Trendgrowing
Digital Score68/100

Contact Info

12235 Jones Road, Houston, TX, 77070, 77070

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