Five Guys

Restaurants · Houston, TX

Business Summary

Five Guys at 2902 N Shepherd Drive sits in a high‑income, educated suburban ZIP (median household income $140.6K, 41% bachelor’s degree) with strong home values and low unemployment. The location benefits from ample parking but suffers from limited transit access and modest foot traffic, while local search trends show rising interest in food delivery and dining out.

Location & Competitors

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Neighborhood
suburban
Foot Traffic
medium
Parking
lot
Transit Access
poor
Nearby Landmarks
Shepherd Drive commercial stripNearby schools (within 1km)Area retail centers

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Gabby's
0.22km
58/100
Average
High
Sichuan Pepper Express
0.32km
48/100
Average
Medium
The Taco Company
0.34km
30/100
Weak
Medium
Texadelphia
0.45km
55/100
Average
High
+4 more competitors available in full report

Competitive Summary

Showing 4 of 8 competitors within 5km.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Estimated Value$3.6M - $7.5M
Industry Margin10%
Entry Cost$500K - $800K

Market Analysis

Market Size$280M annual restaurant market in ZIP 77008
Trendgrowing
SeasonalityHigher demand in spring and fall months; summer heat reduces outdoor dining; holiday periods see spikes in takeout and delivery.

Consumer Trends

rising interest in food deliverygrowing preference for dining outincreased searches for best restaurants

SWOT Analysis

Strengths

Internal advantages

  • High median household income ($140K) supports premium pricing
  • Strong brand recognition and ample parking (18 lots)

Weaknesses

Areas for improvement

  • Limited public transit access reduces foot traffic
  • Suburban location with lower pedestrian density vs urban cores

Opportunities

External potential

  • Expand delivery and catering to nearby offices and schools
  • Leverage rising food delivery trend via online platforms

Threats

External risks

  • Intense competition from 8 nearby eateries within 1km
  • Economic downturn could reduce discretionary dining spend

Strategic Recommendations

Quick Wins

Implement this week

Upgrade online ordering system and promote via local SEO

Launch a loyalty program to increase repeat visits

Growth Strategies

1-3 months

Introduce catering packages for local businesses and schools

Add limited-time menu items to drive traffic and social buzz

Risks to Monitor

Ongoing vigilance

Monitor commodity price volatility affecting beef and produce costs

Track competitor promotions and pricing changes

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Delivery‑Only Ghost Kitchen Brand

Launch a virtual restaurant focused on high‑margin items (e.g., gourmet burgers, chicken sandwiches) targeting the affluent 77008 area via delivery platforms.

2

Healthy Build‑Your‑Own Bowl Concept

Create a fast‑casual bowl concept emphasizing fresh, locally sourced ingredients to appeal to the area’s health‑conscious, high‑income demographic.

Digital Score

68/ 100
Good

Quick Stats

Competitors8
Est. Revenue$90-150K
Market Trendgrowing
Digital Score68/100

Contact Info

2902 North Shepherd Drive, Houston, TX, 77008, 77008
Used by 200+ businesses

What Top Competitors Already Know

See exactly how Five Guys stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

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