Ugly Rice

Restaurants · Denver, CO

Business Summary

Ugly Rice is a american/contemporary restaurant in Denver's Hampden South, serving denver residents and visitors. With a digital score of 58/100, significant opportunity exists to grow online visibility and capture Denver's expanding dining market through targeted local marketing and Denver-specific experiences.

Location & Competitors

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Neighborhood
Suburban residential
Foot Traffic
Low
Parking
Free lot
Transit Access
Limited bus
Nearby Landmarks
Local shopping centers

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
5 Star Cafe
0m
27/100
Weak
Medium
Sonic
0.97km
34/100
Weak
Medium
Massino's Pizzeria
1.13km
40/100
Weak
Medium
Pho Denver
1.29km
48/100
Average
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$700K-$3000K
Price Range$$
Est. Employees27
Growth PotentialStable

Market Analysis

Market Size$9M dining market
Target DemographicsDenver residents and visitors

Consumer Trends

Craft beer pairings leveraging Denver's 70+ breweriesWeekend brunch culture expansionSustainability/zero-waste practices

Opportunities

  • Develop catering for office/event market
  • Expand patio/rooftop dining
  • Expand delivery via DoorDash/Uber Eats

SWOT Analysis

Strengths

Internal advantages

  • Consistent quality
  • Strong local reputation
  • Prime Hampden South location

Weaknesses

Areas for improvement

  • Limited delivery optimization
  • High Denver competition
  • Seasonal fluctuations

Opportunities

External potential

  • Digital ordering implementation
  • Seasonal outdoor dining
  • Colorado tourism 80M+ visitors/year

Threats

External risks

  • Denver restaurant oversaturation (4,000+)
  • Food cost inflation
  • Labor shortage in CO hospitality

Strategic Recommendations

Quick Wins

Implement this week

Launch Instagram showcasing signature dishes

Implement email capture for specials newsletter

Set up direct online ordering

Growth Strategies

1-3 months

Explore second location in growing neighborhood

Expand catering for corporate events

Develop weekend brunch program

Risks to Monitor

Ongoing vigilance

Over-expansion risk

Hampden South rent escalation

Staffing instability in Denver market

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Hampden South Ghost Kitchen Hub

Shared kitchen enabling Ugly Rice and peers to expand delivery without new leases.

2

American/Contemporary Meal Kit - Denver Edition

Subscription kits with Ugly Rice recipes using Colorado ingredients, delivered across Denver.

Digital Score

58/ 100
Fair

Quick Stats

Competitors4
Est. Revenue$700K-$3000K
Digital Score58/100

Contact Info

8450, East Iliff Avenue, Denver, CO, 80231, 80231

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