Lazo Empanadas

Restaurants · Denver, CO

Business Summary

Located at 1319, 22nd Street, Denver, CO, 80205 in the Highland/LoHi area, Lazo Empanadas serves Denver's denver's diverse dining population. The restaurant has established reasonable online visibility to compete in the Mile High City's thriving food scene. Growing restaurant scene in one of America's fastest-growing cities.

Location & Competitors

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Neighborhood
Highland/LoHi - residential-commercial mix
Foot Traffic
high
Parking
street parking available
Transit Access
good bus access
Nearby Landmarks
Tennyson Street shopsHighland Bridge

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Everyday Pizza
0m
80/100
Strong
High
Chili Shack
0m
69/100
Average
High
La Diabla Pozole Y Mezcal
0m
21/100
Weak
Low
Butcher's Bistro
0m
75/100
Strong
High

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 2 digitally strong competitors nearby.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$1M-$2M annually
Price Range$$$
Est. Employees10-20
Growth Potentialsteady

Market Analysis

Market SizeDenver metro: 2.9M population, $6.1B annual restaurant spending
Target DemographicsDenver's diverse dining population

Consumer Trends

Instagram-worthy plating driving social media trafficThird-party delivery platform dependencyPlant-based menu additions

Opportunities

  • Expand into DoorDash/Uber Eats with optimized menu
  • Cater to Broncos/Nuggets/Avalanche game-day crowds
  • Target 5280 Magazine's Top Restaurants list

SWOT Analysis

Strengths

Internal advantages

  • Experienced kitchen staff
  • Unique menu differentiators
  • Strong Yelp/Google reviews

Weaknesses

Areas for improvement

  • Limited social media engagement
  • High staff turnover in competitive Denver market

Opportunities

External potential

  • Food hall or second location in emerging neighborhood
  • Seasonal menu leveraging Colorado's farm seasons

Threats

External risks

  • Economic sensitivity of dining-out spending
  • Rising commercial rents in Denver metro

Strategic Recommendations

Quick Wins

Implement this week

Claim and optimize Google Business Profile with updated photos

Create a weekday lunch special targeting nearby office workers

Growth Strategies

1-3 months

Partner with local influencers for Denver foodie content

Explore food truck or pop-up at Denver farmers markets

Risks to Monitor

Ongoing vigilance

Dependence on third-party delivery platforms eroding margins

Staff burnout leading to service quality decline

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Denver Food Tour Partnership

Create a curated food tour stop package featuring Lazo Empanadas as a highlight of Highland/LoHi, partnering with local tour operators and hotel concierges.

2

Virtual Kitchen Spin-off

Launch a delivery-only brand from Lazo Empanadas's kitchen targeting Denver's growing remote worker lunch market with optimized packaging for altitude-dry climate.

Digital Score

70/ 100
Good

Quick Stats

Competitors4
Est. Revenue$1M-$2M annually
Digital Score70/100

Contact Info

1319, 22nd Street, Denver, CO, 80205, 80205

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