Fire

Restaurants · Denver, CO

Business Summary

Fire is a dining establishment located in Denver's South Broadway/Baker neighborhood at 1201, Broadway, Denver, CO, 80203. With a digital presence score of 41/100, there's significant room for online growth in Denver's competitive restaurant scene. Growing restaurant scene in one of America's fastest-growing cities.

Location & Competitors

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Neighborhood
South Broadway/Baker - eclectic commercial strip
Foot Traffic
moderate-high
Parking
street parking
Transit Access
Broadway bus line
Nearby Landmarks
Antique RowMayan Theatre

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
BurgerFi
0m
34/100
Weak
Medium
Zeps Epiq Sandwiches
0m
58/100
Average
High
Pieology Pizzeria
0m
33/100
Weak
Medium
Stoney's Bar and Grill
0.16km
79/100
Strong
High

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$2M-$4M annually
Price Range$$-$$$
Est. Employees20-40
Growth Potentialsteady

Market Analysis

Market SizeDenver metro: 2.9M population, $8.6B annual restaurant spending
Target DemographicsDenver's diverse dining population

Consumer Trends

Local craft beer pairings with Colorado breweriesOutdoor patio dining year-round (heat lamps)Instagram-worthy plating driving social media traffic

Opportunities

  • Offer altitude-friendly lighter menu options
  • Expand into DoorDash/Uber Eats with optimized menu
  • Create a loyalty program for repeat neighborhood diners

SWOT Analysis

Strengths

Internal advantages

  • Unique menu differentiators
  • Loyal repeat customer base
  • Experienced kitchen staff

Weaknesses

Areas for improvement

  • No loyalty or rewards program
  • High staff turnover in competitive Denver market

Opportunities

External potential

  • Expanding into catering for Denver's booming corporate sector
  • Food hall or second location in emerging neighborhood

Threats

External risks

  • Economic sensitivity of dining-out spending
  • Rising commercial rents in Denver metro

Strategic Recommendations

Quick Wins

Implement this week

Claim and optimize Google Business Profile with updated photos

Create a weekday lunch special targeting nearby office workers

Growth Strategies

1-3 months

Create private dining/event space for corporate bookings

Launch weekend brunch service if not already offered

Risks to Monitor

Ongoing vigilance

Dependence on third-party delivery platforms eroding margins

Ignoring digital presence while competitors invest in online marketing

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Virtual Kitchen Spin-off

Launch a delivery-only brand from Fire's kitchen targeting Denver's growing remote worker lunch market with optimized packaging for altitude-dry climate.

2

Denver Food Tour Partnership

Create a curated food tour stop package featuring Fire as a highlight of South Broadway/Baker, partnering with local tour operators and hotel concierges.

Digital Score

41/ 100
Fair

Quick Stats

Competitors4
Est. Revenue$2M-$4M annually
Digital Score41/100

Contact Info

1201, Broadway, Denver, CO, 80203, 80203
Most popular

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