Shapes

Beauty & Spas · Denver, CO

Business Summary

Shapes is a beauty & spas business located at 2525, 15th Street, Denver, CO, 80021. Situated in Denver's Denver area, it offers personalized services in a urban commercial neighborhood with moderate foot traffic.

Location & Competitors

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Neighborhood
urban commercial
Foot Traffic
moderate
Parking
street and lot parking
Transit Access
RTD bus service
Nearby Landmarks
local shopping centers

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Glo Skincare
0m
64/100
Average
High
Brows
0m
36/100
Weak
Medium
Bald
0m
53/100
Average
High
Classy Nails
0m
35/100
Weak
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$150K-400K/year
Price Range$$-$$$
Est. Employees1-3
Growth Potentialstrong with membership model

Market Analysis

Market Size$5-12M in 3-mile radius
Target Demographicsmen and women 18-45, style-conscious locals

Consumer Trends

growth in men's grooming and barbershop culturesocial media-driven beauty trends (TikTok, Instagram)mobile and on-demand beauty services

Opportunities

  • add complementary services (nails, lashes, facials)
  • build Instagram portfolio of work

SWOT Analysis

Strengths

Internal advantages

  • neighborhood reputation and word-of-mouth
  • skilled stylists with loyal following
  • unique atmosphere and branding

Weaknesses

Areas for improvement

  • limited marketing budget
  • inconsistent social media activity

Opportunities

External potential

  • Denver population growth brings new clients
  • growing self-care and wellness market

Threats

External risks

  • economic downturn reducing discretionary beauty spend
  • stylist turnover to independent booths

Strategic Recommendations

Quick Wins

Implement this week

set up online booking (Square, Vagaro, or Booksy)

create a referral discount program

Growth Strategies

1-3 months

expand service menu (add trending treatments)

hire additional stylists to reduce wait times

Risks to Monitor

Ongoing vigilance

regulatory changes in cosmetology licensing

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Beauty Booking Aggregator

Platform aggregating availability across salons like Shapes in Denver, letting clients find last-minute openings nearby.

2

Mobile Beauty On-Demand

Uber-for-beauty app dispatching licensed stylists from partner salons like Shapes to clients' homes in the Denver area.

Digital Score

49/ 100
Fair

Quick Stats

Competitors4
Est. Revenue$150K-400K/year
Digital Score49/100

Contact Info

2525, 15th Street, Denver, CO, 80021, 80021
Used by 200+ businesses

What Top Competitors Already Know

See exactly how Shapes stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

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