Erica’s

Beauty & Spas · Denver, CO

Business Summary

Erica’s is a beauty & spas business located at 3490, South Sherman Street, Denver, CO, 80113. Situated in Denver's Denver area, it offers personalized services in a urban commercial neighborhood with moderate foot traffic.

Location & Competitors

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Neighborhood
urban commercial
Foot Traffic
moderate
Parking
street and lot parking
Transit Access
RTD bus service
Nearby Landmarks
local shopping centers

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Ambitions Hair & Nail Salon
0.16km
53/100
Average
High
XO Nails & Spa
0.48km
40/100
Weak
Medium
HC Barbershop
0.97km
22/100
Weak
Low
Opal
1.29km
37/100
Weak
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$300K-700K/year
Price Range$$-$$$
Est. Employees1-3
Growth Potentialsteady

Market Analysis

Market Size$3-7M locally
Target Demographicsyoung professionals, beauty-conscious consumers

Consumer Trends

wellness integration (mental health + beauty)rise of membership and subscription beauty modelsgrowth in men's grooming and barbershop culture

Opportunities

  • launch online booking system
  • add complementary services (nails, lashes, facials)

SWOT Analysis

Strengths

Internal advantages

  • personal customer relationships
  • skilled stylists with loyal following
  • neighborhood reputation and word-of-mouth

Weaknesses

Areas for improvement

  • dependence on walk-in traffic
  • inconsistent social media activity

Opportunities

External potential

  • growing self-care and wellness market
  • Denver population growth brings new clients

Threats

External risks

  • economic downturn reducing discretionary beauty spend
  • chain salon expansion with lower prices

Strategic Recommendations

Quick Wins

Implement this week

set up online booking (Square, Vagaro, or Booksy)

claim Google Business Profile with photos

Growth Strategies

1-3 months

launch membership packages for recurring revenue

expand service menu (add trending treatments)

Risks to Monitor

Ongoing vigilance

key stylist departure taking clients

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Beauty Booking Aggregator

Platform aggregating availability across salons like Erica’s in Denver, letting clients find last-minute openings nearby.

2

Salon Supply Marketplace

B2B marketplace connecting Denver salons like Erica’s with wholesale beauty suppliers, cutting costs through group purchasing.

Digital Score

55/ 100
Fair

Quick Stats

Competitors4
Est. Revenue$300K-700K/year
Digital Score55/100

Contact Info

3490, South Sherman Street, Denver, CO, 80113, 80113

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