Above Ground

Beauty & Spas · Denver, CO

Business Summary

Above Ground is a beauty & spas business located in Denver's LoDo/Downtown neighborhood at 1740, Blake Street, Denver, CO, 80202. With very high foot traffic and proximity to Coors Field, the business has solid location fundamentals but could significantly improve its digital presence to capture more local search traffic.

Location & Competitors

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Neighborhood
Urban commercial district
Foot Traffic
Very High
Parking
Paid garages, limited street
Transit Access
RTD Light Rail, Union Station hub
Nearby Landmarks
Coors FieldUnion Station16th Street Mall

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Rosemont Barbershop & Grooming Supply
0.16km
64/100
Average
High
The Parlour
0.32km
33/100
Weak
Medium
The Oxford Club, Spa & Salon
0.32km
37/100
Weak
Medium
Fifth Avenue Nails
0.32km
32/100
Weak
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$150K-$800K/year
Price Range$$
Est. Employees4
Growth PotentialModerate

Market Analysis

Market Size$5.2B Colorado beauty industry
Target DemographicsWomen 25-55, growing male grooming market

Consumer Trends

Social media marketing via Instagram/TikTokEco-friendly productsClean beauty movement

Opportunities

  • Limited quality competitors in immediate area
  • Growing Denver population creating new demand

SWOT Analysis

Strengths

Internal advantages

  • Specialized service offerings
  • Strong word-of-mouth reputation
  • Loyal repeat customer base

Weaknesses

Areas for improvement

  • Aging infrastructure
  • Limited online presence
  • Small team capacity constraints

Opportunities

External potential

  • Expanding digital marketing channels
  • Denver population growth (2.8% annually)
  • Loyalty program implementation

Threats

External risks

  • Economic downturn impact on discretionary spending
  • Changing consumer preferences
  • Remote work reducing downtown foot traffic

Strategic Recommendations

Quick Wins

Implement this week

Collect and respond to Google reviews

Create Google Ads campaign for local searches

Implement a simple referral program

Growth Strategies

1-3 months

Explore second location in growing Denver neighborhood

Partner with complementary local businesses for cross-promotion

Invest in professional brand photography and videography

Risks to Monitor

Ongoing vigilance

Invest in staff retention to combat labor shortages

Diversify revenue streams to reduce single-service dependency

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

AI Beauty Consultation App

AR-powered app that analyzes skin/hair type and recommends personalized treatments and products from local salons.

2

Beauty Service Marketplace

On-demand platform connecting Denver beauty professionals with clients for in-home services, similar to Uber for beauty.

Digital Score

57/ 100
Fair

Quick Stats

Competitors4
Est. Revenue$150K-$800K/year
Digital Score57/100

Contact Info

1740, Blake Street, Denver, CO, 80202, 80202

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