The Color Studio and Salon

Beauty & Spas · Dallas, TX

Business Summary

The Color Studio and Salon operates as a beauty and personal care business at 17194, Preston Road, Dallas, TX, 75248 in the Dallas market. Currently scoring 20/100 on digital presence, the business has room to grow through enhanced online booking and social media marketing. Located in a urban commercial area with moderate foot traffic.

Location & Competitors

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Neighborhood
Urban Commercial
Foot Traffic
Moderate
Parking
Street and lot parking
Transit Access
DART bus access
Nearby Landmarks
Local retail corridor

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Mattison Avenue
0.32km
66/100
Average
High
Vipi Hair Salon
0.64km
51/100
Average
Medium
Lily Med Spa
0.64km
66/100
Average
High
Expo Nail & Spa
0.80km
45/100
Average
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Financial Overview

Est. Revenue$962K
Price Range$$$
Est. Employees21
Growth PotentialLow-Moderate

Market Analysis

Market Size$1.4B Dallas-Fort Worth beauty services market
Target DemographicsWomen 25-54 (55%), men 25-44 (20%), teens/young adults (15%), seniors (10%)

Consumer Trends

Mobile/at-home servicesMen's grooming growthSocial media-driven bookings

Opportunities

  • Bridal and event packages
  • Corporate wellness partnerships
  • Social media influencer collaborations

SWOT Analysis

Strengths

Internal advantages

  • •Local community presence
  • •Personal client relationships
  • •Flexible scheduling

Weaknesses

Areas for improvement

  • •Small service menu
  • •No online booking system
  • •Inconsistent online presence

Opportunities

External potential

  • •Corporate wellness partnerships
  • •Subscription/membership models
  • •Bridal and event packages

Threats

External risks

  • •Product supply chain issues
  • •Mobile beauty service apps
  • •Big-box salon competition

Strategic Recommendations

Quick Wins

Implement this week

Claim and optimize Google Business listing

Set up online booking (Square/Vagaro)

Implement referral discount program

Growth Strategies

1-3 months

Add complementary services (nails, lashes, facials)

Partner with wedding planners

Create loyalty rewards program

Risks to Monitor

Ongoing vigilance

Key stylist departure risk

Lease cost increases

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Salon Supply Co-op

Group purchasing platform for independent Dallas salons to access wholesale pricing on professional products

2

BeautyBook Dallas

Neighborhood-focused booking platform connecting Dallas beauty professionals with local clients, featuring real-time availability

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Digital Score

20/ 100
Poor

Quick Stats

Competitors4
Est. Revenue$962K
Digital Score20/100

Contact Info

17194, Preston Road, Dallas, TX, 75248, 75248
Website

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