Pegasus City Brewery

Bars & Pubs · Dallas, TX

Business Summary

Pegasus City Brewery is a bar/pub at 1508, Commerce Street, Dallas, TX in the Lower Greenville area, a key nightlife zone in Dallas. With a digital score of 59/100, enhanced online presence could drive more weekday traffic and private event bookings. The DFW nightlife market continues to grow as young professionals migrate to the metroplex.

Location & Competitors

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Neighborhood
Lower Greenville
Foot Traffic
Low - suburban strip
Parking
Limited street parking
Transit Access
TRE commuter rail nearby
Nearby Landmarks
Granada TheaterTruck YardDeep Ellum Brewing Co

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Midnight Rambler
0.16km
39/100
Weak
Medium
The Exchange Bar
0.16km
59/100
Average
High
The Mitchell
0.16km
44/100
Weak
Medium
Ye Olde Scarlet Pumpernickel Tavern
0.16km
76/100
Strong
High

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$350K-$900K
Price Range$$
Est. Employees6-18
Growth PotentialLow - saturated market segment

Market Analysis

Market Size$1.8B DFW bar and nightlife market
Target DemographicsYoung professionals 21-38, weekend nightlife crowd, sports fans (Cowboys, Mavs, Stars); median age 29 in core nightlife districts

Consumer Trends

Non-alcoholic beverage programsExperiential drinking (axe throwing, games)Rooftop and patio-first design

Opportunities

  • Sports viewing partnerships (Cowboys, Mavs)
  • Brunch service expansion
  • Private event space monetization

SWOT Analysis

Strengths

Internal advantages

  • Late-night differentiation
  • Event hosting revenue stream
  • High margins on craft cocktails

Weaknesses

Areas for improvement

  • TABC compliance complexity
  • Noise complaints in mixed-use areas
  • Revenue concentration on weekends

Opportunities

External potential

  • Sports viewing partnerships (Cowboys, Mavs)
  • Brunch service expansion
  • Private event space monetization

Threats

External risks

  • Regulatory changes to TABC licensing
  • Deep Ellum gentrification pricing pressure
  • Non-alcoholic trend reducing per-capita spend

Strategic Recommendations

Quick Wins

Implement this week

Create signature cocktail menu with Dallas-themed names

Launch happy hour specials targeting 4-7 PM corporate crowd

Host weekly trivia or live music night to drive weekday traffic

Growth Strategies

1-3 months

Build private event booking system for corporate happy hours

Develop branded merchandise line (glasses, shirts, hats)

Create VIP bottle service program for weekend revenue boost

Risks to Monitor

Ongoing vigilance

Regulatory compliance changes

Lease renewal at higher rate

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Experiential Events Platform

Turn Pegasus City Brewery into a bookable experience venue - cocktail classes, tasting flights, private events - targeting corporate team-building in DFW

2

Craft Cocktail To-Go Brand

Bottled signature cocktails from Pegasus City Brewery sold at local retailers and farmers markets across Dallas

Digital Score

59/ 100
Fair

Quick Stats

Competitors4
Est. Revenue$350K-$900K
Digital Score59/100

Contact Info

1508, Commerce Street, Dallas, TX, 75226

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