Deep Elum Brewing Company

Bars & Pubs · Dallas, TX

Business Summary

Deep Elum Brewing Company is a bar/pub at 2823, Saint Louis Street, Dallas, TX in the Uptown area, a key nightlife zone in Dallas. With a digital score of 47/100, enhanced online presence could drive more weekday traffic and private event bookings. The DFW nightlife market continues to grow as young professionals migrate to the metroplex.

Location & Competitors

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Neighborhood
Uptown
Foot Traffic
Low - suburban strip
Parking
Dedicated lot
Transit Access
Limited - car dependent
Nearby Landmarks
American Airlines CenterHouse of BluesAT&T Discovery District

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Whiskey Hatchet
0.16km
72/100
Strong
High
Mama Tried
0.48km
64/100
Average
High
Kanvas
0.48km
17/100
Weak
Low
Will Call
0.48km
21/100
Weak
Low

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$350K-$900K
Price Range$$
Est. Employees6-18
Growth PotentialHigh - underserved niche in area

Market Analysis

Market Size$1.8B DFW bar and nightlife market
Target DemographicsYoung professionals 21-38, weekend nightlife crowd, sports fans (Cowboys, Mavs, Stars); median age 29 in core nightlife districts

Consumer Trends

Late-night food menu as differentiatorCraft cocktail bar proliferationRooftop and patio-first design

Opportunities

  • Sports viewing partnerships (Cowboys, Mavs)
  • Brunch service expansion
  • Craft cocktail subscription/to-go

SWOT Analysis

Strengths

Internal advantages

  • Late-night differentiation
  • Nightlife destination foot traffic
  • Event hosting revenue stream

Weaknesses

Areas for improvement

  • TABC compliance complexity
  • Revenue concentration on weekends
  • Liability exposure from alcohol service

Opportunities

External potential

  • Sports viewing partnerships (Cowboys, Mavs)
  • Brunch service expansion
  • Craft cocktail subscription/to-go

Threats

External risks

  • Regulatory changes to TABC licensing
  • Deep Ellum gentrification pricing pressure
  • Non-alcoholic trend reducing per-capita spend

Strategic Recommendations

Quick Wins

Implement this week

Create signature cocktail menu with Dallas-themed names

Launch happy hour specials targeting 4-7 PM corporate crowd

Host weekly trivia or live music night to drive weekday traffic

Growth Strategies

1-3 months

Build private event booking system for corporate happy hours

Develop branded merchandise line (glasses, shirts, hats)

Create VIP bottle service program for weekend revenue boost

Risks to Monitor

Ongoing vigilance

New competitor opening within 0.5 mi

Key staff departure

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Experiential Events Platform

Turn Deep Elum Brewing Company into a bookable experience venue - cocktail classes, tasting flights, private events - targeting corporate team-building in DFW

2

Craft Cocktail To-Go Brand

Bottled signature cocktails from Deep Elum Brewing Company sold at local retailers and farmers markets across Dallas

Digital Score

47/ 100
Fair

Quick Stats

Competitors4
Est. Revenue$350K-$900K
Digital Score47/100

Contact Info

2823, Saint Louis Street, Dallas, TX, 75226
Most popular

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