Waves

Beauty & Spas · Chicago, IL

Business Summary

Waves is a beauty and personal care establishment located at Chicago, IL. Situated in Chicago's Lakeview/Wrigleyville neighborhood, this business serves a loyal clientele with personalized beauty services. The location benefits from steady neighborhood foot traffic and a growing demand for professional grooming and self-care services in the area.

Location & Competitors

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Competitive Landscape

Business	Distance	Digital Score	Threat Level
Unknown	0m	50/100 Average	Medium
Unknown	0m	50/100 Average	Medium
Unknown	0m	50/100 Average	Medium
Unknown	0m	50/100 Average	Medium
		67/100	High

+1 more competitor available in full report

Competitive Summary

Showing 4 of 5 competitors within 5km.

Financial Estimates

Market Analysis

SWOT Analysis

Strengths

Internal advantages

•Multiple revenue streams from services, retail, and memberships
•Flexible business model adapts to changing beauty trends

Weaknesses

Areas for improvement

•Lack of specialization makes differentiation difficult
•Generic positioning struggles to command premium pricing

Opportunities

External potential

•Expand service menu with trending treatments (e.g., keratin, microblading, CBD facials)
•Optimize Google Business Profile with high-quality photos and encourage review generation
•Create Instagram and TikTok content showcasing before/after transformations to attract new clients

Threats

External risks

•Regulatory changes around licensing, health codes, and labor laws increasing compliance costs
•Supply chain disruptions affecting professional beauty product availability and pricing
•Rising commercial rents in Chicago neighborhoods threatening lease affordability