The Standard

Bars & Pubs · Chicago, IL

Business Summary

The Standard is a bar/pub located in 1332 North Milwaukee Avenue, Chicago, IL, 60622. Scoring 59/100 digitally, the bar has basic online presence but lacks the social media engagement and review management needed to compete effectively.

Location & Competitors

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Neighborhood
Urban Residential/Commercial Mix
Foot Traffic
High
Parking
Street parking available, some metered
Transit Access
Good - CTA bus routes, L station within walking distance
Nearby Landmarks
Trader Joe'sWrigley FieldSecond City

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Whiskey Business
0.16km
67/100
Average
High
Davenport's
0.16km
30/100
Weak
Medium
Bangers & Lace
0.32km
49/100
Average
Medium
Zakopane
0.32km
64/100
Average
High

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$200K-$450K annually
Price Range$$
Est. Employees6-15
Growth PotentialHigh - growing nightlife district

Market Analysis

Market Size$2.8B craft beer and gastropub segment
Target DemographicsCraft beer enthusiasts, foodies 25-45

Consumer Trends

Craft cocktail culture continuing to growNon-alcoholic beverage options gaining tractionSports viewing experiences becoming premium

Opportunities

  • Expand food menu with gastropub offerings
  • Add trivia or live music nights

SWOT Analysis

Strengths

Internal advantages

  • •Strong drink selection
  • •Unique atmosphere/decor
  • •Loyal regular customer base

Weaknesses

Areas for improvement

  • •Limited event programming
  • •Limited online marketing presence
  • •Outdated interior/branding

Opportunities

External potential

  • •Private event and party bookings
  • •Sports season driving bar traffic
  • •Neighborhood development bringing new residents

Threats

External risks

  • •Changing consumer preferences toward health/wellness
  • •Economic downturn reducing nightlife spending
  • •Competition from new trendy bars

Strategic Recommendations

Quick Wins

Implement this week

List on Yelp, TripAdvisor, and bar directories

Respond to all online reviews within 24 hours

Growth Strategies

1-3 months

Develop a craft cocktail program with seasonal menus

Launch a loyalty/rewards app

Risks to Monitor

Ongoing vigilance

Noise complaints from residential neighbors

Liability exposure from alcohol service

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

The Event Series

Curated weekly event series at The Standard featuring local DJs, comedians, or artists to drive midweek traffic and build community.

2

Chicago Bar Crawl featuring The

Organized neighborhood bar crawl experience with The Standard as anchor stop, partnering with nearby venues for a ticketed social experience.

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Digital Score

59/ 100
Fair

Quick Stats

Competitors4
Est. Revenue$200K-$450K annually
Digital Score59/100

Contact Info

1332 North Milwaukee Avenue, Chicago, IL, 60622, 60622

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