The Native

Bars & Pubs · Chicago, IL

Business Summary

The Native is a bar & pub located at 2417 North Milwaukee Avenue in Wicker Park/Bucktown, Chicago. With a digital score of 37/100, the business has significant opportunity to improve its online presence and attract new customers through digital channels.

Location & Competitors

Loading map...
Neighborhood
trendy-urban
Foot Traffic
High
Parking
Street/metered
Transit Access
Good - CTA Blue Line
Nearby Landmarks
The 606 TrailFlat Iron BuildingLocal boutiques

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
The Whistler
0m
75/100
Strong
High
Welcome Back Lounge
0m
72/100
Strong
High
Deadbolt Bar
0m
58/100
Average
High
Black Lion
0.16km
36/100
Weak
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 2 digitally strong competitors nearby.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$900K-$1700K
Price Range$$
Est. Employees9-18
Growth PotentialModerate

Market Analysis

Market SizeChicago bar & nightlife market (~$4.2B metro area)
Target DemographicsLocal residents and nightlife crowd aged 21-50

Consumer Trends

Neighborhood bar resurgenceLive entertainment demandHappy hour culture

Opportunities

  • Host themed nights to attract new demographics
  • Develop private event packages
  • Collaborate with local breweries for tap takeovers

SWOT Analysis

Strengths

Internal advantages

  • Neighborhood presence
  • Flexible event space
  • Diverse drink menu

Weaknesses

Areas for improvement

  • High competition density
  • Limited online presence
  • Margin pressure from rising costs

Opportunities

External potential

  • Host themed nights to attract new demographics
  • Develop private event packages
  • Collaborate with local breweries for tap takeovers

Threats

External risks

  • Shift to at-home drinking post-pandemic
  • Rising alcohol licensing and insurance costs
  • Economic downturn reducing discretionary spending

Strategic Recommendations

Quick Wins

Implement this week

Set up happy hour promotions on social media

Claim and optimize Google Business Profile with photos and hours

Create a basic website with menu and contact info

Growth Strategies

1-3 months

Invest in interior renovation for Instagram-worthy aesthetic

Host recurring community events to build regular clientele

Partner with delivery platforms for cocktail kits

Risks to Monitor

Ongoing vigilance

Dependency on single revenue stream (drinks only)

Underestimating renovation or rebranding costs

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Nightlife Experience Platform

A booking platform for VIP experiences, private events, and group packages at The Native and similar Chicago venues.

2

Bar Crawl App

A mobile app featuring curated bar crawl routes in Wicker Park/Bucktown, starting at The Native with exclusive deals at partner venues.

Digital Score

37/ 100
Poor

Quick Stats

Competitors4
Est. Revenue$900K-$1700K
Digital Score37/100

Contact Info

2417 North Milwaukee Avenue, Chicago, IL, 60647, 60647
Most popular

Unlock Full Analysis

Only 12% of businesses in this area have a growth strategy. Get a 20+ page deep-dive for The Native — financials, competitors, and a step-by-step action plan.

Coming soon • Instant delivery in 5 minutes • Money-back guarantee