The Closet

Bars & Pubs · Chicago, IL

Business Summary

The Closet is a bar/pub located in 3325 North Broadway, Chicago, IL. With a digital score of 33/100, the business is largely invisible online and missing significant customer acquisition opportunities through digital channels.

Location & Competitors

Loading map...
Neighborhood
Urban Residential/Commercial Mix
Foot Traffic
High
Parking
Street parking available, some metered
Transit Access
Good - CTA bus routes, L station within walking distance
Nearby Landmarks
Trader Joe'sLincoln Park ZooWhole Foods

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Wang’s
0m
59/100
Average
High
Jacquelines's
0.16km
52/100
Average
High
Muse Spirits
0.32km
39/100
Weak
Medium
Rock's
0.32km
43/100
Weak
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$500K-$900K annually
Price Range$$-$$$
Est. Employees4-10
Growth PotentialModerate - stable neighborhood bar scene

Market Analysis

Market Size$2.8B craft beer and gastropub segment
Target DemographicsCollege-age to young professionals 21-35

Consumer Trends

Sports viewing experiences becoming premiumCraft cocktail culture continuing to growExperiential nightlife (trivia, karaoke, live music)

Opportunities

  • Add trivia or live music nights
  • Expand food menu with gastropub offerings

SWOT Analysis

Strengths

Internal advantages

  • Quality bar food menu
  • Established neighborhood reputation
  • Late-night hours advantage

Weaknesses

Areas for improvement

  • Inconsistent service quality
  • Outdated interior/branding
  • Poor Google/Yelp ratings management

Opportunities

External potential

  • Craft cocktail trend premiumization
  • Neighborhood development bringing new residents
  • Sports season driving bar traffic

Threats

External risks

  • Competition from new trendy bars
  • Increasing liquor license regulations
  • Changing consumer preferences toward health/wellness

Strategic Recommendations

Quick Wins

Implement this week

Launch a weekly themed night (trivia, karaoke)

Start Instagram account showcasing drinks and events

Growth Strategies

1-3 months

Create a signature merch line

Expand patio/outdoor seating

Risks to Monitor

Ongoing vigilance

Liability exposure from alcohol service

Over-investment in renovation without ROI analysis

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

The Event Series

Curated weekly event series at The Closet featuring local DJs, comedians, or artists to drive midweek traffic and build community.

2

Chicago Bar Crawl featuring The

Organized neighborhood bar crawl experience with The Closet as anchor stop, partnering with nearby venues for a ticketed social experience.

Digital Score

33/ 100
Poor

Quick Stats

Competitors4
Est. Revenue$500K-$900K annually
Digital Score33/100

Contact Info

3325 North Broadway, Chicago, IL
Used by 200+ businesses

What Top Competitors Already Know

See exactly how The Closet stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

Coming soon • Instant delivery in 5 minutes • Money-back guarantee