The Aberdeen Tap

Bars & Pubs · Chicago, IL

Business Summary

The Aberdeen Tap is a bar & pub located at 440 North Aberdeen Street in Chicago Neighborhood, Chicago. With a digital score of 68/100, the business has moderate online visibility but room for growth in digital marketing and customer engagement.

Location & Competitors

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Neighborhood
urban-mixed
Foot Traffic
Moderate
Parking
Street/available
Transit Access
Fair - CTA bus access
Nearby Landmarks
Local shopsCommunity parksNeighborhood restaurants

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Diego
0.48km
38/100
Weak
Medium
Estereo FM
0.48km
51/100
Average
Medium
Blind Barber
0.48km
70/100
Strong
High
Tavern El Chubasco
0.48km
42/100
Weak
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$900K-$2200K
Price Range$$
Est. Employees9-19
Growth PotentialModerate

Market Analysis

Market SizeChicago bar & nightlife market (~$4.2B metro area)
Target DemographicsLocal residents and nightlife crowd aged 21-50

Consumer Trends

Neighborhood bar resurgenceLive entertainment demandHappy hour culture

Opportunities

  • Create a signature cocktail menu
  • Expand outdoor seating/patio area
  • Host themed nights to attract new demographics

SWOT Analysis

Strengths

Internal advantages

  • Neighborhood presence
  • Flexible event space
  • Diverse drink menu

Weaknesses

Areas for improvement

  • High competition density
  • Limited online presence
  • Margin pressure from rising costs

Opportunities

External potential

  • Create a signature cocktail menu
  • Expand outdoor seating/patio area
  • Host themed nights to attract new demographics

Threats

External risks

  • Increasing competition from new bar openings
  • Shift to at-home drinking post-pandemic
  • Changing regulations on alcohol service

Strategic Recommendations

Quick Wins

Implement this week

Encourage customer reviews on Google and Yelp

List on popular bar-finding apps (Untappd, BeerMenus)

Launch Instagram account with weekly drink specials

Growth Strategies

1-3 months

Launch email marketing with exclusive member deals

Host recurring community events to build regular clientele

Partner with delivery platforms for cocktail kits

Risks to Monitor

Ongoing vigilance

Underestimating renovation or rebranding costs

Dependency on single revenue stream (drinks only)

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Nightlife Experience Platform

A booking platform for VIP experiences, private events, and group packages at The Aberdeen Tap and similar Chicago venues.

2

Local Brewery Marketplace

Online marketplace connecting Chicago Neighborhood bars like The Aberdeen Tap with local craft breweries for exclusive tap partnerships.

Digital Score

68/ 100
Good

Quick Stats

Competitors4
Est. Revenue$900K-$2200K
Digital Score68/100

Contact Info

440 North Aberdeen Street, Chicago, IL, 60642, 60642
Used by 200+ businesses

What Top Competitors Already Know

See exactly how The Aberdeen Tap stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

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