Surge Coffee Bar & Billiards - Albany Park
Bars & Pubs · Chicago, IL
Business Summary
Surge Coffee Bar & Billiards - Albany Park is a bar/pub located in 3241 West Montrose Avenue, Chicago, IL, 60618. With a digital score of 31/100, the business is largely invisible online and missing significant customer acquisition opportunities through digital channels.
Location & Competitors
Competitive Landscape
| Business | Distance | Digital Score | Threat Level |
|---|---|---|---|
| Templestowe Pub | 0.32km | 50/100 Average | Medium |
| Peacock Liquors | 0.48km | 39/100 Weak | Medium |
| The Kedzie Inn | 0.64km | 46/100 Average | Medium |
| Brickhouse Bar & Grill | 0.64km | 61/100 Average | High |
Competitive Summary
Showing 4 of 4 competitors within 5km.
Financial Estimates
Revenue Range
Financial Overview
Market Analysis
Consumer Trends
Opportunities
- Expand food menu with gastropub offerings
- Add trivia or live music nights
SWOT Analysis
Strengths
Internal advantages
- •Late-night hours advantage
- •Live entertainment offerings
- •Quality bar food menu
Weaknesses
Areas for improvement
- •Limited event programming
- •No food menu or limited options
- •Limited online marketing presence
Opportunities
External potential
- •Growing nightlife tourism in Chicago
- •Private event and party bookings
- •Sports season driving bar traffic
Threats
External risks
- •Competition from new trendy bars
- •Economic downturn reducing nightlife spending
- •Changing consumer preferences toward health/wellness
Strategic Recommendations
Quick Wins
Implement this week
Claim Google Business Profile and add photos
Launch a weekly themed night (trivia, karaoke)
Growth Strategies
1-3 months
Create a signature merch line
Host private events and corporate happy hours
Risks to Monitor
Ongoing vigilance
Over-investment in renovation without ROI analysis
Noise complaints from residential neighbors
Startup Ideas
AI-generated business opportunities inspired by this analysis
Surge Event Series
Curated weekly event series at Surge Coffee Bar & Billiards - Albany Park featuring local DJs, comedians, or artists to drive midweek traffic and build community.
Chicago Bar Crawl featuring Surge
Organized neighborhood bar crawl experience with Surge Coffee Bar & Billiards - Albany Park as anchor stop, partnering with nearby venues for a ticketed social experience.
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Digital Score
Quick Stats
Contact Info
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