Matilda
Bars & Pubs · Chicago, IL
Business Summary
Matilda is a bar/pub located in 3101 North Sheffield Avenue, Chicago, IL, 60657. With a digital score of 74/100, the business maintains decent online visibility but could leverage social media and event marketing more aggressively.
Location & Competitors
Competitive Landscape
| Business | Distance | Digital Score | Threat Level |
|---|---|---|---|
| Cheesie's Pub & Grub | 0.16km | 54/100 Average | High |
| Big City Tap | 0.16km | 75/100 Strong | High |
| Figo Wine Bar | 0.16km | 44/100 Weak | Medium |
| Trader Todd's | 0.32km | 37/100 Weak | Medium |
Competitive Summary
Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.
Financial Estimates
Revenue Range
Financial Overview
Market Analysis
Consumer Trends
Opportunities
- Launch happy hour promotions on social media
- Add trivia or live music nights
SWOT Analysis
Strengths
Internal advantages
- •Established neighborhood reputation
- •Loyal regular customer base
- •Strong drink selection
Weaknesses
Areas for improvement
- •Limited online marketing presence
- •Inconsistent service quality
- •Poor Google/Yelp ratings management
Opportunities
External potential
- •Neighborhood development bringing new residents
- •Craft cocktail trend premiumization
- •Growing nightlife tourism in Chicago
Threats
External risks
- •Competition from new trendy bars
- •Changing consumer preferences toward health/wellness
- •Rising rent in gentrifying areas
Strategic Recommendations
Quick Wins
Implement this week
Claim Google Business Profile and add photos
Launch a weekly themed night (trivia, karaoke)
Growth Strategies
1-3 months
Partner with food trucks for kitchen-less food service
Develop a craft cocktail program with seasonal menus
Risks to Monitor
Ongoing vigilance
Noise complaints from residential neighbors
Over-investment in renovation without ROI analysis
Startup Ideas
AI-generated business opportunities inspired by this analysis
Matilda Event Series
Curated weekly event series at Matilda featuring local DJs, comedians, or artists to drive midweek traffic and build community.
Chicago Bar Crawl featuring Matilda
Organized neighborhood bar crawl experience with Matilda as anchor stop, partnering with nearby venues for a ticketed social experience.
Similar Bars & Pubs
Explore reports for similar businesses nearby
Headquarters Beercade - River North
213 West Institute Place, Chicago, IL, 60610
Clark Street Ale House - River North
742 North Clark Street, Chicago, IL, 60654
The Whistler
2421 North Milwaukee Avenue, Chicago, IL, 60647
Big City Tap
1010 West Belmont Avenue, Chicago, IL, 60657
Glasscott's
2158 North Halsted Street, Chicago, IL, 60614
Cork Lounge
1822 West Addison Street, Chicago, IL, 60613
Digital Score
Quick Stats
Contact Info
What Top Competitors Already Know
See exactly how Matilda stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.
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