Augie’s

Bars & Pubs · Chicago, IL

Business Summary

Augie’s is a bar/pub located in 1721 West Wrightwood Avenue, Chicago, IL, 60614. With a digital score of 61/100, the business maintains decent online visibility but could leverage social media and event marketing more aggressively.

Location & Competitors

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Neighborhood
Urban Mixed-Use Corridor
Foot Traffic
Moderate to High
Parking
Street parking available
Transit Access
Good - CTA Blue/Green Line access
Nearby Landmarks
ALDIGarfield Park ConservatoryHumboldt Park

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Liars Club
0.48km
45/100
Average
Medium
Four Shadows
0.48km
67/100
Average
High
WhirlyBall
0.80km
51/100
Average
Medium
Broken Barrel Bar
0.97km
40/100
Weak
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$600K-$1M annually
Price Range$-$$
Est. Employees8-20
Growth PotentialModerate to High - increasing foot traffic from new developments

Market Analysis

Market Size$2.8B craft beer and gastropub segment
Target DemographicsCraft beer enthusiasts, foodies 25-45

Consumer Trends

Craft cocktail culture continuing to growSports viewing experiences becoming premiumOutdoor/patio dining demand post-COVID

Opportunities

  • Partner with local sports teams for watch parties
  • Create private event/party packages

SWOT Analysis

Strengths

Internal advantages

  • Unique atmosphere/decor
  • Loyal regular customer base
  • Quality bar food menu

Weaknesses

Areas for improvement

  • Outdated interior/branding
  • Limited event programming
  • Poor Google/Yelp ratings management

Opportunities

External potential

  • Craft cocktail trend premiumization
  • Sports season driving bar traffic
  • Neighborhood development bringing new residents

Threats

External risks

  • Competition from new trendy bars
  • Changing consumer preferences toward health/wellness
  • Rising rent in gentrifying areas

Strategic Recommendations

Quick Wins

Implement this week

List on Yelp, TripAdvisor, and bar directories

Start Instagram account showcasing drinks and events

Growth Strategies

1-3 months

Launch a loyalty/rewards app

Create a signature merch line

Risks to Monitor

Ongoing vigilance

Liability exposure from alcohol service

Over-investment in renovation without ROI analysis

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Augie’s Event Series

Curated weekly event series at Augie’s featuring local DJs, comedians, or artists to drive midweek traffic and build community.

2

Chicago Bar Crawl featuring Augie’s

Organized neighborhood bar crawl experience with Augie’s as anchor stop, partnering with nearby venues for a ticketed social experience.

Digital Score

61/ 100
Good

Quick Stats

Competitors4
Est. Revenue$600K-$1M annually
Digital Score61/100

Contact Info

1721 West Wrightwood Avenue, Chicago, IL, 60614, 60614
Used by 200+ businesses

What Top Competitors Already Know

See exactly how Augie’s stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

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