115 Bourbon Street

Bars & Pubs · Chicago, IL

Business Summary

115 Bourbon Street is a bar & pub located at 3359 West 115th Street in Chicago Neighborhood, Chicago. With a digital score of 32/100, the business has significant opportunity to improve its online presence and attract new customers through digital channels.

Location & Competitors

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Neighborhood
urban-mixed
Foot Traffic
Moderate
Parking
Street/available
Transit Access
Fair - CTA bus access
Nearby Landmarks
Local shopsCommunity parksNeighborhood restaurants

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Bar 106
2.41km
61/100
Average
Medium
O'Rourkes Office
2.74km
39/100
Weak
Low
Open Outcry Brewing Company
2.90km
15/100
Weak
Low
Barney Callaghan’s Pub
3.22km
57/100
Average
Low

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$600K-$2100K
Price Range$$
Est. Employees14-24
Growth PotentialModerate

Market Analysis

Market SizeChicago bar & nightlife market (~$4.2B metro area)
Target DemographicsLocal residents and nightlife crowd aged 21-50

Consumer Trends

Neighborhood bar resurgenceLive entertainment demandHappy hour culture

Opportunities

  • Partner with local food trucks for events
  • Launch a loyalty rewards program
  • Expand outdoor seating/patio area

SWOT Analysis

Strengths

Internal advantages

  • •Neighborhood presence
  • •Flexible event space
  • •Diverse drink menu

Weaknesses

Areas for improvement

  • •High competition density
  • •Limited online presence
  • •Margin pressure from rising costs

Opportunities

External potential

  • •Partner with local food trucks for events
  • •Launch a loyalty rewards program
  • •Expand outdoor seating/patio area

Threats

External risks

  • •Increasing competition from new bar openings
  • •Shift to at-home drinking post-pandemic
  • •Rising alcohol licensing and insurance costs

Strategic Recommendations

Quick Wins

Implement this week

Create a basic website with menu and contact info

Claim and optimize Google Business Profile with photos and hours

List on popular bar-finding apps (Untappd, BeerMenus)

Growth Strategies

1-3 months

Launch email marketing with exclusive member deals

Develop a branded mobile app for orders and loyalty

Build partnerships with local businesses for cross-promotion

Risks to Monitor

Ongoing vigilance

Over-expansion without sufficient demand validation

Neglecting core customer base while chasing trends

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Cocktail Subscription Box

Monthly craft cocktail kit subscription inspired by 115 Bourbon Street's signature drinks, delivered to Chicago-area customers.

2

Pop-Up Kitchen Partnership

Rotating pop-up kitchen concept at 115 Bourbon Street, partnering with local chefs to offer unique food pairings with drinks.

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Digital Score

32/ 100
Poor

Quick Stats

Competitors4
Est. Revenue$600K-$2100K
Digital Score32/100

Contact Info

3359 West 115th Street, Merrionette Park, IL, 60803, 60803
Website

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