McCormick & Schmick's

Restaurants · Austin, TX

Business Summary

McCormick & Schmick's occupies a suburban position in Austin's competitive restaurants landscape. With a digital score of 37/100, there is significant room for online growth. The business benefits from Austin's expanding population and strong local economy.

Location & Competitors

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Neighborhood
suburban
Foot Traffic
medium
Parking
lot
Transit Access
poor
Nearby Landmarks
Cedar Park CenterAnderson Mill areaLakeline Mall

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Fleming's Prime Steakhouse and Wine Bar
0.16km
15/100
Weak
Low
Daily Grill
0.16km
45/100
Average
Medium
The Park at the Domain
0.16km
37/100
Weak
Medium
North
0.16km
30/100
Weak
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Estimated Value$100K-$300K
Industry Margin3-6%
Entry Cost$75K-$200K

Market Analysis

Market Size$1.8B quick-service segment
Trendstable
SeasonalityPeak during SXSW and ACL festival seasons

Consumer Trends

local sourcingpremium fast-casualcommunity-driven brands

SWOT Analysis

Strengths

Internal advantages

  • Unique menu offerings
  • Loyal customer base

Weaknesses

Areas for improvement

  • Small social media following
  • Limited digital marketing presence

Opportunities

External potential

  • Tap into tech worker lunch crowd
  • Leverage UT Austin student market

Threats

External risks

  • Rising commercial rent in Austin
  • Supply chain volatility

Strategic Recommendations

Quick Wins

Implement this week

Launch happy hour promotions

Add QR code menus

Add catering services page

Growth Strategies

1-3 months

Build wholesale distribution channel

Create virtual brand for delivery

Risks to Monitor

Ongoing vigilance

Gentrification changing neighborhood demographics

Over-reliance on third-party delivery platforms

Startup Ideas

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1

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2

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B2B platform for restaurants to source and share eco-friendly packaging at bulk prices

Digital Score

37/ 100
Poor

Quick Stats

Competitors4
Est. Revenue$51-75K
Market Trendstable
Digital Score37/100

Contact Info

Austin, TX, 78758
Most popular

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