Range USA

Fitness · Austin, TX

Business Summary

Range USA at 1775 Warner Ranch Drive in Round Rock is a modern indoor shooting range offering lanes, firearms training, and retail sales. The facility serves recreational shooters and concealed carry permit seekers in the growing North Austin metro area.

Location & Competitors

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Neighborhood
suburban
Foot Traffic
moderate
Parking
large parking lots
Transit Access
limited Capital Metro coverage
Nearby Landmarks
Round Rock commercial areaIKEA Round RockUniversity Boulevard shops

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Estimated Value$800K-$3M
Industry Margin15-25%
Entry Cost$500K-$2M

Market Analysis

Market Size$320M Texas shooting sports market
Trendgrowing - driven by new gun owners and training demand
Seasonalityyear-round with slight peaks around hunting season

Consumer Trends

concealed carry trainingrecreational shooting growthwomen and new shooter programsvirtual/simulation training

SWOT Analysis

Strengths

Internal advantages

  • Modern indoor shooting range with retail component
  • Round Rock location serves rapidly growing North Austin metro
  • Multiple revenue streams: lanes, training, retail, membership

Weaknesses

Areas for improvement

  • High initial capital investment and ongoing compliance costs
  • Noise and environmental concerns from neighboring businesses
  • Polarizing business type may limit some corporate partnerships

Opportunities

External potential

  • Expand concealed carry and women's shooting programs
  • Add simulator lanes for entertainment-focused shooting
  • Develop corporate team-building shooting experiences

Threats

External risks

  • Regulatory changes affecting firearms business operations
  • Competition from other ranges in North Austin corridor
  • Ammunition supply fluctuations affecting retail revenue

Strategic Recommendations

Quick Wins

Implement this week

Promote ladies' night and beginner shooter introductory specials

Optimize Google Business with facility photos and course listings

Launch social media showcasing safety-focused training culture

Growth Strategies

1-3 months

Add VR shooting simulators for family-friendly entertainment

Develop membership tiers with exclusive events and discounts

Expand concealed carry and defensive training curriculum

Risks to Monitor

Ongoing vigilance

Firearms regulatory changes affecting operations

Ammunition supply fluctuations impacting lane utilization

Community opposition to shooting range expansion

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Shooting Range CRM & Booking System

A specialized CRM and lane booking platform for indoor shooting ranges managing memberships, training class enrollment, retail POS integration, and compliance documentation.

Digital Score

35/ 100
Poor

Quick Stats

Competitors0
Est. Revenue$500-2000K
Market Trendgrowing - driven by new gun owners and training demand
Digital Score35/100

Contact Info

1775 Warner Ranch Drive, Round Rock, TX, 78664, 78664
Most popular

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