Roma

Bars & Pubs · Austin, TX

Business Summary

Roma operates in a high-traffic downtown area of Austin, TX. The venue's competitive landscape includes 5 nearby establishments, presenting both challenges and collaboration opportunities within the local bars & pubs scene.

Location & Competitors

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Neighborhood
downtown
Foot Traffic
high
Parking
garage
Transit Access
excellent
Nearby Landmarks
ACL LiveEast 6th StreetAuditorium ShoresLady Bird Lake

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Reina Rooftop
0m
38/100
Weak
Medium
ReyRey + Taqueria 10de10
0m
70/100
Strong
High
Foxy's Proper Pub
0.16km
50/100
Average
Medium
Moonshine Comfort & Cocktails
0.32km
67/100
Average
High

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Estimated Value$150K-$400K
Industry Margin8-12%
Entry Cost$250K-$600K

Market Analysis

Market Size$11M local bars & pubs segment
Trendstable
SeasonalityWeekend-heavy traffic with seasonal boost during live music events

Consumer Trends

membership/loyalty programspet-friendly establishments

SWOT Analysis

Strengths

Internal advantages

  • Strong local brand recognition in Austin
  • Unique atmosphere and ambiance

Weaknesses

Areas for improvement

  • Digital presence needs improvement (score: 28/100)
  • Inconsistent social media posting

Opportunities

External potential

  • Launch a craft cocktail program
  • Build stronger digital marketing funnel

Threats

External risks

  • Rising commercial lease costs in Austin
  • Staff turnover in competitive hospitality market

Strategic Recommendations

Quick Wins

Implement this week

Create a signature cocktail and promote it on social media

Host trivia or karaoke nights to build regular clientele

Partner with local food trucks for weekend events

Growth Strategies

1-3 months

Develop corporate event packages for Austin tech companies

Launch a private event space rental program

Host recurring themed nights (80s, Latin, jazz) to diversify crowd

Risks to Monitor

Ongoing vigilance

Supply chain disruptions for specialty spirits and ingredients

Seasonal revenue dips during extreme summer heat

Changing liquor license regulations at city/state level

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Bar Menu Digitizer

AI-powered platform that creates interactive digital menus with allergen info, pairing suggestions, and ordering.

2

Venue Booking Platform

Marketplace for booking private event spaces in bars and pubs, with transparent pricing and virtual tours.

Digital Score

28/ 100
Poor

Quick Stats

Competitors4
Est. Revenue$31-78K
Market Trendstable
Digital Score28/100

Contact Info

206 Trinity Street, Austin, TX, 78701, 78701
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