The Ashford

Restaurants · Atlanta, GA

Business Summary

The Ashford serves the East Atlanta Village community in Atlanta, an area known for bohemian commercial character. Strategic improvements in online presence and local partnerships could unlock significant revenue from Atlanta's 50M+ annual visitors.

Location & Competitors

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Neighborhood
bohemian commercial
Foot Traffic
moderate
Parking
street parking
Transit Access
Bus routes on Flat Shoals
Nearby Landmarks
Georgia AquariumAtlantic Station

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Verde
0m
69/100
Average
High
Haven
0m
23/100
Weak
Low
Kaleidoscope
0m
43/100
Weak
Medium
Vero Pizzeria
0.16km
16/100
Weak
Low

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$3M-$8M
Price Range$$$
Est. Employees30-60
Growth Potentialhigh

Market Analysis

Market SizeAtlanta metro restaurant market: $18.2B annually, East Atlanta Village submarket: $206M
Target DemographicsAtlanta tourists and convention visitors (50M+ annually)

Consumer Trends

Experiential dining and chef's table conceptsFarm-to-table sourcing from North Georgia farmsLate-night dining demand from Atlanta's nightlife scene

Opportunities

  • Partner with Georgia Tech/Emory for student meal plans
  • Capitalize on Atlanta's position as #1 city for Black entrepreneurs
  • Leverage BeltLine foot traffic with outdoor seating expansion

SWOT Analysis

Strengths

Internal advantages

  • Prime Atlanta location with strong foot traffic
  • Benefits from Atlanta's growing foodie culture
  • Proximity to BeltLine drives walkable traffic

Weaknesses

Areas for improvement

  • Dependent on local foot traffic; limited delivery radius
  • No outdoor seating despite Atlanta's mild climate advantage
  • Limited parking in dense Atlanta corridor

Opportunities

External potential

  • Expand to Atlanta's growing suburban markets (Alpharetta, Decatur)
  • Capitalize on Atlanta's position as #1 city for Black entrepreneurs
  • Partner with Georgia Tech/Emory for student meal plans

Threats

External risks

  • Atlanta traffic congestion reducing dinner crowd from suburbs
  • Labor shortage across Atlanta's hospitality sector
  • Economic downturn impacting discretionary dining spend

Strategic Recommendations

Quick Wins

Implement this week

Create a 'Filmed in Atlanta' themed special to tap film industry crowd

Set up online ordering through Toast or Square for 15% revenue bump

Claim and optimize Google Business Profile with updated photos and hours

Growth Strategies

1-3 months

Build ghost kitchen for delivery-only brand in underserved Atlanta zones

Open second location near BeltLine Westside Trail

Risks to Monitor

Ongoing vigilance

Atlanta's restaurant failure rate of 60% within 3 years

Climate events (summer storms, occasional ice storms) disrupting operations

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Ghost Kitchen ATL

Turnkey ghost kitchen operator for Atlanta restaurants wanting delivery-only expansion

2

Studio Catering Co

On-demand catering platform specifically for Atlanta's film/TV production sets

Digital Score

82/ 100
Excellent

Quick Stats

Competitors4
Est. Revenue$3M-$8M
Digital Score82/100

Contact Info

1418 Dresden Drive Northeast, Brookhaven, GA
Used by 200+ businesses

What Top Competitors Already Know

See exactly how The Ashford stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

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