Patrick's Subs & Wings

Restaurants · Atlanta, GA

Business Summary

Patrick's Subs & Wings is a restaurant establishment in Atlanta's West Midtown neighborhood, positioned in a industrial-turned-trendy area. With a digital score of 29/100, there's significant room to leverage Atlanta's booming food scene for growth.

Location & Competitors

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Neighborhood
industrial-turned-trendy
Foot Traffic
high
Parking
lot parking
Transit Access
Limited MARTA; rideshare-heavy
Nearby Landmarks
Atlantic StationPhipps PlazaGeorgia AquariumMartin Luther King Jr. National Historical Park

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
New Dragon Chinese Restaurant
0.16km
16/100
Weak
Low
LOL Burger Bar
0.16km
73/100
Strong
High
Krave Korean Grill
0.16km
25/100
Weak
Medium
Mission Burger Co.
0.16km
18/100
Weak
Low

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$200K-$500K
Price Range$
Est. Employees1-5
Growth Potentialmoderate

Market Analysis

Market SizeAtlanta metro restaurant market: $18.2B annually, West Midtown submarket: $342M
Target DemographicsGeorgia Tech and Emory students and faculty

Consumer Trends

Farm-to-table sourcing from North Georgia farmsKorean-Southern fusion trending in Atlanta food sceneAtlanta's 'Southern fusion' dining trend

Opportunities

  • Partner with Atlanta film/TV productions for catering contracts
  • Host pop-up events during Atlanta festivals (Music Midtown, Dragon Con)
  • Leverage Tyler Perry Studios proximity for production catering

SWOT Analysis

Strengths

Internal advantages

  • Near major film/TV production studios driving lunch crowds
  • Proximity to BeltLine drives walkable traffic
  • Southern hospitality-driven service culture

Weaknesses

Areas for improvement

  • No apparent loyalty program or CRM strategy
  • No outdoor seating despite Atlanta's mild climate advantage
  • Limited seating capacity constrains revenue ceiling

Opportunities

External potential

  • Collaborate with Atlanta hip-hop artists for brand partnerships
  • Expand to Atlanta's growing suburban markets (Alpharetta, Decatur)
  • Capitalize on Atlanta's position as #1 city for Black entrepreneurs

Threats

External risks

  • Atlanta traffic congestion reducing dinner crowd from suburbs
  • Oversaturation of similar concepts in metro Atlanta
  • Rising commercial rents in Atlanta's hot real estate market

Strategic Recommendations

Quick Wins

Implement this week

Claim and optimize Google Business Profile with updated photos and hours

Implement a simple text-based loyalty program

Add Southern comfort food specials to capture tourist interest

Growth Strategies

1-3 months

Build ghost kitchen for delivery-only brand in underserved Atlanta zones

Create private dining program for Atlanta's film industry wrap parties

Risks to Monitor

Ongoing vigilance

Atlanta's restaurant failure rate of 60% within 3 years

Parking scarcity could worsen with new Atlanta developments

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Southern Roots Market

Online marketplace for Atlanta restaurant-branded sauces, spices, and pantry items

2

ATL Kitchen Co-op

Shared commercial kitchen space near BeltLine for emerging Atlanta chefs, with built-in delivery fulfillment

Digital Score

29/ 100
Poor

Quick Stats

Competitors4
Est. Revenue$200K-$500K
Digital Score29/100

Contact Info

1200 Collier Road Northwest, Atlanta, GA
Most popular

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