Residence Inn Atlanta Midtown/Peachtree at 17th

Hotels · Atlanta, GA

Business Summary

Residence Inn Atlanta Midtown/Peachtree at 17th is a $$-$$$ hotel located in Midtown, Atlanta, serving corporate relocators. The property competes primarily on price in a competitive local market with a digital presence score of 72/100.

Location & Competitors

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Neighborhood
Urban Mixed-Use
Foot Traffic
Very High
Parking
Limited street, garage available
Transit Access
MARTA Midtown/Arts Center stations
Nearby Landmarks
Georgia TechPiedmont ParkColony Square

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Canopy by Hilton Atlanta Midtown
0.32km
57/100
Average
High
Kimpton Shane Hotel
0.32km
55/100
Average
High
Hampton Inn & Suites Atlanta Midtown
0.48km
36/100
Weak
Medium
AC Hotel by Marriott Atlanta Midtown
0.64km
58/100
Average
High

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$2M-$6M annually
Price Range$$-$$$
Est. Employees20-50
Growth PotentialHigh - extended stay demand growing

Market Analysis

Market SizeAtlanta metro hotel market valued at $4.2B+ annually with 90K+ rooms
Target DemographicsCorporate relocators, traveling professionals, families in transition aged 28-55

Consumer Trends

Direct booking incentives reducing OTA dependencySustainability practices influencing booking decisions

Opportunities

  • Hartsfield-Jackson passenger growth trajectory
  • Major sports events at Mercedes-Benz Stadium
  • Atlanta's tech sector expansion driving corporate travel

SWOT Analysis

Strengths

Internal advantages

  • Kitchen amenities attract long-term guests
  • Lower per-night cost for extended stays
  • Growing remote work/relocation market

Weaknesses

Areas for improvement

  • Limited food & beverage revenue streams
  • Higher wear and tear from long-term occupancy
  • Smaller staff may limit service quality

Opportunities

External potential

  • Hartsfield-Jackson passenger growth trajectory
  • Major sports events at Mercedes-Benz Stadium

Threats

External risks

  • Economic uncertainty affecting travel budgets
  • OTA commission pressure on margins
  • New hotel developments increasing competition

Strategic Recommendations

Quick Wins

Implement this week

Launch a direct booking discount to reduce OTA commissions

Optimize Google Business Profile with fresh photos and responses to reviews

Growth Strategies

1-3 months

Develop corporate rate programs targeting Atlanta's Fortune 500 companies

Invest in meeting space to capture small corporate event market

Risks to Monitor

Ongoing vigilance

Rising labor costs in Atlanta's competitive hospitality market

Airbnb and short-term rental competition in metro Atlanta

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Atlanta Hotel Concierge App

A digital concierge app specifically for Midtown area hotels, offering curated local experiences, restaurant reservations, and transportation booking for guests.

2

Local Partnership Platform

B2B marketplace connecting Atlanta hotels with local tour operators, restaurants, and entertainment venues for automated guest package creation.

Digital Score

72/ 100
Good

Quick Stats

Competitors4
Est. Revenue$2M-$6M annually
Digital Score72/100

Contact Info

1365 Peachtree Street Northeast, Atlanta, GA, 30309, 30309
Used by 200+ businesses

What Top Competitors Already Know

See exactly how Residence Inn Atlanta Midtown/Peachtree at 17th stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

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