Embassy Suites Midtown Atlanta

Hotels · Atlanta, GA

Business Summary

Located at 290 17th Street Northwest, Atlanta, GA, 30363, Embassy Suites Midtown Atlanta operates in the select-service hotel segment. Strong digital presence and brand backing provide competitive advantages.

Location & Competitors

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Neighborhood
Urban Mixed-Use
Foot Traffic
Very High
Parking
Limited street, garage available
Transit Access
MARTA Midtown/Arts Center stations
Nearby Landmarks
Georgia TechPiedmont ParkColony Square

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Twelve Midtown, Autograph Collection
0.16km
89/100
Strong
High
Sonesta Select Atlanta Midtown Georgia Tech
0.80km
55/100
Average
Medium
InTown Suites Atlanta Central
0.97km
70/100
Strong
High
Kimpton Shane Hotel
1.13km
55/100
Average
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 2 digitally strong competitors nearby.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$2M-$7M annually
Price Range$$
Est. Employees25-60
Growth PotentialModerate - select-service segment growing

Market Analysis

Market SizeAtlanta metro hotel market valued at $4.2B+ annually with 90K+ rooms
Target DemographicsBusiness travelers, families, weekend leisure guests aged 25-55

Consumer Trends

Bleisure travel blending business and leisure staysExperience-driven travel over basic accommodation

Opportunities

  • Hartsfield-Jackson passenger growth trajectory
  • Atlanta's tech sector expansion driving corporate travel
  • Convention business recovery at Georgia World Congress Center

SWOT Analysis

Strengths

Internal advantages

  • Balanced price-to-amenity ratio
  • Strong franchise support and brand standards
  • Loyalty program drives repeat bookings

Weaknesses

Areas for improvement

  • Limited differentiation from similar competitors
  • Rate pressure from OTAs and discount sites
  • Mid-market squeeze between budget and luxury

Opportunities

External potential

  • Hartsfield-Jackson passenger growth trajectory
  • Atlanta's tech sector expansion driving corporate travel

Threats

External risks

  • Airbnb/VRBO growth in Atlanta metro area
  • Economic uncertainty affecting travel budgets
  • OTA commission pressure on margins

Strategic Recommendations

Quick Wins

Implement this week

Implement dynamic pricing for shoulder seasons and weekdays

Add Atlanta attraction packages to increase average booking value

Growth Strategies

1-3 months

Invest in meeting space to capture small corporate event market

Launch loyalty program or enhance existing brand program locally

Risks to Monitor

Ongoing vigilance

Rising labor costs in Atlanta's competitive hospitality market

New hotel construction in Atlanta could increase supply pressure

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Guest Experience Analytics

AI-powered review analysis tool that helps Midtown hotels identify specific service gaps and competitive advantages from guest feedback across all platforms.

2

Hotel Staff Marketplace

On-demand hospitality staffing platform connecting trained hotel workers with properties needing temporary coverage during peak seasons in Atlanta.

Digital Score

61/ 100
Good

Quick Stats

Competitors4
Est. Revenue$2M-$7M annually
Digital Score61/100

Contact Info

290 17th Street Northwest, Atlanta, GA, 30363, 30363
Used by 200+ businesses

What Top Competitors Already Know

See exactly how Embassy Suites Midtown Atlanta stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

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