Days Inn by Wyndham College Park/Atlanta /Airport South

Hotels · Atlanta, GA

Business Summary

Days Inn by Wyndham College Park/Atlanta /Airport South is a $ hotel located in East Point, Atlanta, serving budget travelers. The property competes primarily on price in a challenging local market with a digital presence score of 25/100.

Location & Competitors

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Neighborhood
Suburban Residential/Commercial
Foot Traffic
Moderate
Parking
Lot parking available
Transit Access
MARTA East Point station
Nearby Landmarks
Camp Creek MarketplaceFort McPherson

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
SKY POINT HOTEL & SUITES - ATLANTA AIRPORT
0.16km
61/100
Average
High
Comfort Inn Atlanta Airport
1.93km
50/100
Average
Medium
La Quinta Inn & Suites
1.93km
28/100
Weak
Low
Quality Inn Atlanta Airport-Central
2.09km
47/100
Average
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$500K-$2M annually
Price Range$
Est. Employees5-15
Growth PotentialLow - competitive budget segment

Market Analysis

Market SizeAtlanta metro hotel market valued at $4.2B+ annually with 90K+ rooms
Target DemographicsBudget travelers, truck drivers, travelers in transit aged 20-50

Consumer Trends

Sustainability practices influencing booking decisionsBleisure travel blending business and leisure stays

Opportunities

  • Growing Atlanta film industry bringing production crews
  • Major sports events at Mercedes-Benz Stadium
  • Post-pandemic revenge travel surge continuing

SWOT Analysis

Strengths

Internal advantages

  • Low price point attracts price-sensitive travelers
  • Low overhead operations
  • Steady demand from budget-conscious market

Weaknesses

Areas for improvement

  • Limited amenities reduce competitiveness
  • Online reputation challenges
  • Deferred maintenance common in segment

Opportunities

External potential

  • Growing Atlanta film industry bringing production crews
  • Major sports events at Mercedes-Benz Stadium

Threats

External risks

  • New hotel developments increasing competition
  • Airbnb/VRBO growth in Atlanta metro area
  • Economic uncertainty affecting travel budgets

Strategic Recommendations

Quick Wins

Implement this week

Add Atlanta attraction packages to increase average booking value

Launch a direct booking discount to reduce OTA commissions

Growth Strategies

1-3 months

Build partnerships with Atlanta event venues for preferred hotel status

Invest in meeting space to capture small corporate event market

Risks to Monitor

Ongoing vigilance

Rising labor costs in Atlanta's competitive hospitality market

New hotel construction in Atlanta could increase supply pressure

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Atlanta Hotel Concierge App

A digital concierge app specifically for East Point area hotels, offering curated local experiences, restaurant reservations, and transportation booking for guests.

2

Hotel Staff Marketplace

On-demand hospitality staffing platform connecting trained hotel workers with properties needing temporary coverage during peak seasons in Atlanta.

Digital Score

25/ 100
Poor

Quick Stats

Competitors4
Est. Revenue$500K-$2M annually
Digital Score25/100

Contact Info

1540 Phoenix Boulevard, College Park, GA, 30349, 30349
Most popular

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